A Quote by Glenn Frank
The advertising man is a liaison between the products of business and the mind of the nation. He must know both before he can serve either.
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There are huge advertising budgets only when there's no difference between the products. If the products really were different, people would buy the one that's better. Advertising teaches people not to trust their judgment. Advertising teaches people to be stupid.
The hired journalist, I thought, ought to realize that he is partly in the entertainment business and partly in the advertising business - advertising either goods, or a cause, or a government. He just has to make up his mind whom he wants to entertain, and what he wants to advertise.
It is dangerous to explain too clearly to man how like he is to the animals without pointing out his greatness. It is also dangerous to make too much of his greatness without his vileness. It is still more dangerous to leave him in ignorance of both, but it is most valuable to represent both to him. Man must not be allowed to believe that he is equal either to animals or to angels, nor to be unaware of either, but he must know both.
Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it.
For it is not light that is needed, but fire; it is not the gentle shower, but thunder. We need the storm, the whirlwind, and the earthquake. The feeling in the nation must be quickened, the conscience of the nation must be roused, the propriety of the nation must be startled, the hypocrisy of the nation must be exposed: and its crimes against God and man must be denounced.
Man must make his choice between ease and wealth; either may be his, but not both.
Advertising is a business within a business and the man who neglects it will soon find himself with a business without a business.
Some collaboration has to take place in the mind between the woman and the man before the art of creation can be accomplished. Some marriage of opposites has to be consummated. The whole of the mind must lie wide open if we are to get the sense that the
Two business women can 'make a home' together without either one being over-burdened or over-bored. It is because they both know how and both feel responsible. But it is a rare man who can marry one of them and continue the home-making partnership.
I know O.J. better than anyone on the legal team. There are so many things I know about his personality. My job is really strategy and liaison between the lawyers and O.J.
The Bible is the only credible guide either as to the real relationship between man and the earth and the great Creator of both or concerning the purpose of the creation of both.
The bosses of the Democratic party and the bosses of the Republican party alike have a closer grip than ever before on the party machines in the States and in the Nation. This crooked control of both the old parties by the beneficiaries of political and business privilege renders it hopeless to expect any far-reaching and fundamental service from either.
Advertising is prima facie evidence that the man who pays believes that advertising is good. It has brought great results to others, it must be good for him. So he takes it like some secret tonic which others have endorsed. If the business thrives, the tonic gets the credit. Otherwise, the failure is due to fate.
A nation, like a person, has a mind - a mind that must be kept informed and alert, that must know itself, that understands the hopes and needs of its neighbors - all the other nations that live within the narrowing circle of the world
We must be silent before we can listen. We must listen before we can learn. We must learn before we can prepare. We must prepare before we can serve. We must serve before we can lead.
Advertising is the best insurance that you can take out on your business. You can buy fire insurance on your stock of goods, but no company will issue a policy covering your business, the good will as they sometimes call it. You must insure yourself, and the best way to do it is by advertising. Good advertising kept up for a number of years gives you something that no fire can take away.
