A Quote by Gus Van Sant
With 'Good Will Hunting,' Miramax made certain the recruited audience wasn't expecting to laugh at Robin Williams like they normally do. From my limited experience, you can really blow test screenings by conducting them in the wrong way.
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I'm the biggest proponent of test screenings now. There's two ways to face test screenings. For dramas, I don't know if I would rely on them as much, although I still think you need them, because you're making a movie for an audience at the end of the day. But with comedy... You could go through a script or anything I ever worked on, where you go, "This is hilarious," and you put it in front of people and you get nothing. And then the other side of it, is something you're like, "I think this is really stupid," and it gets a giant laugh.
If you test Iron Man and that audience doesn't respond well, you can be damn sure that there is something wrong with the movie that you have to address. Because they're expecting a certain amount of action, right? They want a hero. There are certain things that have to be compatible with the way the audience is thinking about it. If you take some other film, like No Country for Old Men, you can end up with all kinds of crazy reactions.
I love test screenings. Some directors don't, I know. But I love it. I think it's because I come from the theatre and in the theatre, previews are where you really have to listen to the audience and really feel how they're responding. I found our test screenings incredibly useful.
Robin Williams was an airman, a doctor, a genie, a nanny, a president, a professor, a bangarang Peter Pan, and everything in between. But he was one of a kind. He arrived in our lives as an alien - but he ended up touching every element of the human spirit. He made us laugh. He made us cry. He gave his immeasurable talent freely and generously to those who needed it most - from our troops stationed abroad to the marginalized on our own streets. The Obama family offers our condolences to Robin’s family, his friends, and everyone who found their voice and their verse thanks to Robin Williams.
The Weinsteins believe in test screenings. I don't. I don't think good films are made that way. Call me crazy, but I'd like to think you need a singular vision to make good art.
My favorite actors are Jim Carrey and Chris Farley, Tom Hanks, Robin Williams. Robin Williams is the best - to be able to do all that comedy but also be heartbreaking.
If I had to pick out a therapist in a movie that I'd like to go see as a personal therapist, it would be Robin Williams in Goodwill Hunting.
I remember once they sent me over to read for a show called 'Mork and Mindy.' I heard gales of laughter, then Robin Williams walked out. I had to follow Robin Williams.
I like test screenings. I like to see a movie with an audience of strangers. I think it tells you a lot.
Those of us who make films try to make something that we're feeling and that we would like. Then we just hope an audience responds the same way. It's very important to have the electrical circuit made, but I don't have control over how people feel when they flip the switch. So the whole idea of marketing research and test screenings is just foreign to me.
Rain Man certainly didn't test really well. If you look at it carefully, you have a disease autism they didn't understand back then, they didn't know in the test audience whether it's okay to laugh or not laugh, because it's a film that's done in a way where, "Well, maybe I'm not supposed to laugh." At the end of the film, Dustin Hoffman gets on the train and doesn't even acknowledge his brother. Not even a glance, nothing. That's why the studio said, "Can't you just have him look at Tom Cruise at the end of the film?"
If it is a good film, the audience will like it. They will take to it if it is made with a certain amount of integrity.
Mork, played by Robin Williams, was my introduction to improv, and my first real peek behind the curtain of television production; I had seen Williams riffing on 'The Tonight Show' and soon put it together that certain scenes with Mork were not scripted.
The best way to make friends with an audience is to make them laugh. You don't get people to laugh unless they surrender - surrender their defenses, their hostilities. And once you make an audience laugh, they're with you. And they listen to you if you've got something to say. I have a theory that if you can make them laugh, they're your friends.
There are a lot of things that you see in the world ...We have a collection of gloves that have been run over by trucks that a friend named JP Williams collects. They are really beautiful. They look like sculpture. And he has a hundred pictures of them - we're making a book out of them. It's all that kind of ephemera, things that exist that no one really looks at unless it's put to them in a certain way.
Working with Robin Williams, what can you say? He's the best of the best. What I really liked watching was, not only is he incredible funny, probably the funniest person on Earth which is a tough award to give out, but to see what it really takes to be a huge star is way beyond a good partner being extremely funny.
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