A Quote by Heather Hart
Book marketing should be a planned process, an art if you will.
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Arthur Hughes is one of the pioneers of modern database marketing. His new book, Strategic Database Marketing, Third Edition, contains the wisdom of twenty years of database marketing experience from scores of companies throughout the US. I can heartily endorse Arthur's book for anyone who wants to know the state of the art in database marketing today.
Now, to describe the process of the Wrapped Reichstag, which went from 1971 to '95, there is an entire book about that, because each one of our projects has its own book. The book is not an art book, meaning it's not written by an art historian.
The creation is a very internal process, and publishing the book is a very external process. It is nice to see the book out in the world and people having the same reaction as when I created it. The point of all art is the emotional transference, and when that happens, the book has succeeded.
A bad book and good marketing won't work, the same way a good book and bad marketing will also not work. There is no choice in the matter that if you need to write a good book, you also need to have good marketing for it.
I know street art can feel increasingly like the marketing wing of an art career, so I wanted to make some art without the price tag attached. There's no gallery show or book or film. It's pointless. Which hopefully means something.
Marketing is fundamental to what makes us human. Marketing is not solely about selling chewing gum, cars, cellphones, and tourist packages. Everything in life involves the process of marketing something to someone.
Should Planned Parenthood be defunded, women will still have access to great quality healthcare. Speaking as a former Planned Parenthood director, I know that quality health care is best provided outside of Planned Parenthood.
All the marketing and advertising sells the book as what it is and hopes that the book will be displayed so that your readers can find it.
Authors should be as involved with the marketing of their books as they want to be. No more, no less. I happen to recognized, quite early on, that no one was going to buy my book if I didn't do everything I could to let them know that the book existed.
Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.
Shooting should not be about delivering something I've prepared; it should be a live process of finding things out. When things happen that you haven't planned, that's when the film comes alive.
I never demonstrate how art should be made or what the outcome should look like. Instead, give kids the tools and the materials to make their own art. Have them experience the process.
We are probably the only artists in the world who have a 2,000-page book on a work of art that doesn't exist. But in this way, these projects reveal their identity through this whole process. When I'm starting, I only have the slightest idea of how the work of art will exist.
Some critics will say Coca-Cola made a marketing mistake. Some cynics will say that we planned the whole thing. The truth is we are not that dumb, and we are not that smart.
I suppose also that watching marketing and publicity stuff play out from behind the scenes, making those plans and seeing each piece fall into place or not, each year, for each book, has made me a little more tranquil about the process for my own book than I might otherwise be.
A work of art should be like a well-planned crime.
