A Quote by Heather Hart
It's never too early to start marketing your book.
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If you try to control it too much, the book is dead. You have to let it fall apart quite early on and let it start doing its own thing. And that takes nerve, not to panic that the book you were going to write is not the book you will have at the end of the day.
Arthur Hughes is one of the pioneers of modern database marketing. His new book, Strategic Database Marketing, Third Edition, contains the wisdom of twenty years of database marketing experience from scores of companies throughout the US. I can heartily endorse Arthur's book for anyone who wants to know the state of the art in database marketing today.
I feel like it's never too early to start planning your future and learning about business off the court.
Good grooming and hygiene are essential. It's never too early to start being concerned about your appearance - first impressions are everything.
Authors should be as involved with the marketing of their books as they want to be. No more, no less. I happen to recognized, quite early on, that no one was going to buy my book if I didn't do everything I could to let them know that the book existed.
Don't hire anyone - no matter what they offer - who promises you they'll sell 'X' copies of your book. Every book is different. The best any marketing company or PR firm can do for your book is make potential readers aware of it.
Start locally and build. Start small and grow. Start in your house, then move to your school, your book club, your gym, your church, your temple, your city.
Don't spend more than 10% of your marketing/PR budget on a trailer. Trailers have to be marketed, too. So, far too many authors wind up marketing their trailers instead of their books.
It's never too early to start thinking about tuition.
Networking is marketing. Marketing yourself, marketing your uniqueness, marketing what you stand for.
When you're at a public pool or in your friend's backyard, knowing that your kids can get in and out of the water and protect themselves can make all the difference in the world. Something as simple as being able to flip over and get to the ladder can save a life. You can start your kids in lessons as early as you want - it's never too soon.
All the marketing and advertising sells the book as what it is and hopes that the book will be displayed so that your readers can find it.
A book may be compared to your neighbor: if it be good, it cannot last too long; if bad, you cannot get rid of it too early.
A bad book and good marketing won't work, the same way a good book and bad marketing will also not work. There is no choice in the matter that if you need to write a good book, you also need to have good marketing for it.
I am stunned by how much time and effort I must spend marketing my book and interacting with my readers. With social media, you don't just publish a book and figure you've done your part; your fans want to talk to you, have a conversation.
Whenever I start a new book, I think, 'This is the most interesting subject of all time. It's sad, I'll never enjoy writing another book as much as I enjoy this one.' Every time, I'm convinced. And then I change my mind when I start the next book.
