A Quote by Hutch Parker
Ultimately as much as the film industry is a business, it's a democracy. And the audience votes on how they feel based on the way they spend their money for tickets.
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I saw how much money people spent in the fashion industry, and I was like, 'Oh, man, if someone can spend this much on clothes, they certainly can spend five dollars a month on causes.'
The audience has realized how much money the studios make from games now. They're making more money from games than they are from feature films. I mean this is a massive industry. It's still in its infancy. So I really feel lucky to be a part of it.
Bureaucracies tend to grow and to brag about their growth based on how many individuals they have and how much money they spend.
There's no other industry in the world where you could spend $100m as frivolously as they do in the film industry. Think about how much good you could do with $100m... it can be spent in 20 minutes on a movie.
People ask 'How does doing a film compare to doing an ad?' Well, when you're doing a commercial you don't have to sell tickets. You have a captured audience. Which is actually completely rare and great; it gives you a lot of freedom. When you make a film, you have to do advertisements for the film.
The lasting and ultimately most important reputation of a film is not based on reviews, but on what, if anything, people say about it over the years, and on how much affection for it they have.
Filmmakers need to give the audience that something extra, an incentive to spend money and go to the multiplex - the ticket prices are high. Otherwise they'd just stay home, buy DVDs or download movies. But if there were only big budget movies it would be impossible for the film industry to survive. So I emphasize the importance of mid-range films. But those films need the support of theatre owners. The theatre chains have to have the vision to realize the need to support smaller films for the growth of the domestic film industry.
I don't spend unnecessarily. The problem with the industry is we don't budget our films. Plus, we spend bizarre amounts on marketing. If you have a good film and a good trailer, you don't need to spend so much.
You go to the cinema and you realize you're watching the third act. There is no first or second act. There is this massive film-making where you spend this incredible amount of money and play right to the demographic. You can tell how much money the film is going to make by how it does on the first weekend. The whole culture is in the crap house. It's not just true in the movies, it's also true in the theater.
Ultimately, the film industry has always pushed out its biggies, and I don't have a problem with that. I just wish that we'd spend more time nurturing the smaller ones.
So much business is based on the belief that we should do whatever we can within legal limits to make as much money as we can. Ben & Jerry's was based on values, and we try to operate a business that not just sells ice cream but partners with all our stakeholders - whether that's suppliers or customers - to bring about a more sustainable world.
Filmmaking is a real democracy - it's up to the audience to vote with their tickets.
Don't spend money on gear. Spend it on plane tickets.
It is much easier to do a film about something that the audience readily knows about - say, cricket. It is much more difficult to write a film based on golf.
The President sends us a billion-page paper that shows how he would spend the money if he were spending the money. He doesn't have the authority to spend the money. He doesn't spend $1 of the money.
You know, we're not on stage, we're not doing a play, so we don't have a relationship with the audience but going through that process and also just hearing how much people love the film, you feel like you do have a relationship with the audience.
