A Quote by James E. Grunig
Public Relations is the management of communication between an organization and its publics.
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The difference between mere management and leadership is communication.
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Management, in the sense of employer, is merely the agent for the public, the stockholders and the employees. It is management's job to preserve the balance fairly between all these interests, that each may have his fair share without imperiling the continuity of the effort upon which the whole depends.
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Management of many is the same as management of few. It is a matter of organization.
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Miscellanists are the most popular writers among every people; for it is they who form a communication between the learned and the unlearned, and, as it were, throw a bridge between those two great divisions of the public.
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The art of effective listening is essential to clear communication, and clear communication is necessary to management success.
French novels generally treat of the relations of women to the world and to lovers, after marriage; consequently there is a great deal in French novels about adultery, about improper relations between the sexes, about many things which the English public would not allow.
I think that President [Dwight] Eisenhower was... did the most marvelous job in the war, not really a military job: a public relations job, and it was essential that there should be a public relations job done in the post that he had.
It is necessary to have party organization if we are to have effective and efficient government. The only difference between a mob and a trained army is organization, and the only difference between a disorganized country and one that has the advantage of a wise and sound government is fundamentally a question of organization.
