A Quote by James L. Brooks

You have more and more people coming into the tent with the creative guys [on Hollywood films]. You have marketing and concept testers, advertising people. What you find gets the high numbers is easily appealing subjects: a baby, a big broad joke, a high concept. Everything is tested. The effect is to lessen the gamble, but in fact you destroy a writer's confidence and creativity once so many people are invited into the tent.

James L. Brooks

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Advertising Appealing Baby Big Broad Coming Concept Confidence Creative Creativity Destroy Easily Effect Everything Fact Films Find Gamble Gets Guys High Hollywood Hollywood Films In Fact Invited Joke Many Marketing More More And More More People Numbers Once People So Many People Subjects Tent Tested Testers Writer

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James L. Brooks
American - Producer
Born: May 9, 1940

I think the Women's March is actually reflective of this idea that you can create a big tent, but that doesn't mean the people inside of the tent are going to agree on everything. In fact, they might have very public fights about the things that they don't agree with.

Linda Sarsour

I think that there's a sense that procedurals, because they have more of a formula to the storytelling, it doesn't necessarily rate as high as some of the high-concept, big-idea, big-swing things that get the critics really excited.

Channing Dungey

When I was a TV director working on Judd Apatow's show Undeclared. I was surrounded by so many young people. People like Seth Rogen, who was 9 years old or something. It was just a ridiculous amount of talented young people. I started to think I'd like to see a young-love movie, but not one done in that glossy, Hollywood, high-concept manner we've become accustomed to. One that was, for lack of a better way of putting it, a little more ambiguous, '70s-style, where everyone was flawed, middle-class characters.

Greg Mottola

Hollywood changed to become a more marketing-driven Hollywood, where people who are running the studios are more like marketing people, and they need titles.

Alexandre Aja

Those powers that control the tent are not threatened at all by any activity that you engage in, in the shadows, that's not moving toward the tent. And I am rather convinced that we have a generation that is so preoccupied with life in the shadows, they never even focus on getting to the sunlight where you open up the big tent.

Jesse Jackson

Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.

Howard Schultz

What is the American dream? The American dream is one big tent. One big tent. And on that big tent you have four basic promises: equal protection under the law, equal opportunity, equal access, and fair share.

Jesse Jackson

Innovation is a subset of creativity. Innovation often deals with product launches and is often relegated to the C-suite or to heads of R&D departments. Innovation requires creativity, but creativity is something that is much more broad. It applies to people at all levels of an organization. Today, we all are responsible for delivering "everyday creativity". Small creative acts that add up to big things.

Josh Linkner

The whole concept of treating people with dignity and respect is a concept that isn't a business concept, it's a life concept. It's who you are at the end of the day.

Greg Brenneman

The Kitchen was a really great concept; it just wasn't at the price point that made it accessible to people. People could visit occasionally, and some people were coming regularly. It just wasn't a novel concept for every customer.

Kimbal Musk

Sometimes I watch the broad comedies coming out of Hollywood and I think, 'You know, sex is a big part of people's lives, but is that really the only thing men are ever concerned about?' People are more complicated than they appear in film or television.

Josh Radnor

Making African American films are hard in Hollywood. We need to rely on a support network and bring more cohesion to different filmmakers, actors, producers etc. It's a very difficult business. There aren't a lot of Africans Americans or people of color in high positions in Hollywood that we can green-light films.

Paula Patton

I don't like high concept movies very much, and the kind of scripts that I would occasionally get offered tended to be really high concept comedies or romantic comedies. I just don't like it. I like much more realistic movies with actual psychology and behavior in them.

Greg Mottola

We ought to be doing that with decent standard housing but if we have people who are absolutely on the streets in this case, I think it makes sense that tent cities are preferred to not having tent cities.

Mike Lowry

I always think the Democratic Party is and should be a broad tent that welcomes people from all political issues.

Michael Capuano

In the U.S., it would be so much better if the studios made many more smaller films for niche markets rather than a few tent pole films that swamp cinemas and Hoover up all the funding.

Beeban Kidron

A Quote by James L. Brooks

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