A Quote by James Randolph Adams
The most common trouble with advertising is that it tries too hard to impress people.
Related Quotes
A vast sector of modern advertising... does not appeal to reason but to emotion; like any other kind of hypnoid suggestion, it tries to impress its objects emotionally and then make them submit intellectually.
Half the money I spend on advertising is wasted; the trouble is I don't know which half. Advertising is the most fun you can have with your clothes on.
One can live at a low flame. Most people do. For some, life is an exercise in moderation (best china saved for special occasions), but given something like death, what does it matter if one looks foolish now and then, or tries too hard, or cares too
deeply?
The faults of advertising are only those common to all human institutions. If advertising speaks to a thousand in order to influence one, so does the church. And if it encourages people to live beyond their means, so does matrimony. Good times, bad times, there will always be advertising. In good times, people want to advertise; in bad times they have to.
When I was in high school, I tried too hard to be cool and to impress people, but playing all these different characters has helped me find myself again.
Advertising design, in persuading people to buy things they don`t need, with money they don`t have, in order to impress others who don`t care, is probably the phoniest field in existence today.
The surest way to become Tense, Awkward, and Confused is to develop a mind that tries too hard - one that thinks too much.
Sometimes, the advertising is better than the product. Nothing kills a bad product faster than good advertising. Everyone tries the thing and never buys it again.
I think I'm a common man for the most part, but I don't work as hard as most people that I know.
In a monetary system, most of us live near our work with a house, car, and lifestyle we can afford (or, all too often, cannot afford), rather than the one we prefer. We are only as free as our purchasing power permits. Even many wealthy people today select a residence mainly to impress others with their status. Lacking a true sense of self worth, many live to impress others.
When you are trying to impress people with words, the more you say, the more common you appear, and the less in control. Even if you are saying something banal, it will seem original if you make it vague, open-ended, and sphinxlike. Powerful people impress and intimidate by saying less. The more you say, the more likely you are to say something foolish.
I don't believe in tricky advertising, I don't believe in cute advertising, I don't believe in comic advertising. The people who perpetrate that kind of advertising never had to sell anything in their lives
And when you try too hard, it doesn't work. Try grabbing something quickly and precisely with a tensed-up arm; then relax and try it again. Try doing something with a tense mind. The surest way to become Tense, Awkward, and Confused is to develop a mind that tries too hard-one that thinks too much.
I think most people have a general sense that when you're released from prison, life is hard, but, you know, if you work hard and apply self-discipline and stay out of trouble, you can make it. But that's true only for a relative few.
I gave someone a perverse argument not so long ago about why advertising is better than movies. You want to hear it? Movies operate from a really disingenuous premise, that people are heroes. I know a lot of people and have had an opportunity over the years to observe them. Are they heroes...? Let's put it this way. Advertising tries something simpler and more believable: Products as heroes. I guess the idea is: When all else fails, put your faith in conditioner.
The most common mistakes were investing in money market funds by people who were so scared at the prospect of managing their own funds that they picked the most conservative option, and their investments did not keep up with inflation. The second major mistake was being too heavily invested in their own company's stock, and buying when it was high and there was a lot of optimism about the company, and then having to sell it low when the company got in trouble.
