A Quote by Jaron Lanier
Advertising is the edge of what people know how to do and of human experience and it explains the latest ways progress has changed us to ourselves.
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In fast-moving, progress-conscious America, the consumer expects to be dizzied by progress. If he could completely understand advertising jargon he would be badly disappointed. The half-intelligibility which we expect, or even hope, to find in the latest product language personally reassures each of us that progress is being made: that the pace exceeds our ability to follow.
The interesting thing about advertising is that the things that annoy us sometimes about it are really human. It's us looking at ourselves - and like all human endeavors it's imperfect.
We all know how the Internet has changed the lives of consumers: it's changed how we communicate, how we shop, how we meet people. It's changed things for businesses too.
One of the challenges of buying local advertising is, how do you know if it worked? How do you know if it's got value? We're moving toward an e-commerce experience for local, an Amazon-like experience for local.
I think the name came [of the show 'Gaycation'] out of the fact that a lot of people just don't know - they don't know what so many people face around the world or even in their own country, where there's a variety of experience, and despite the incredible progress we've seen, that progress hasn't necessarily reached everyone. I wanted to kind of have this title to have you be open to the experience, and then you enter it and you do see the realities.
There is the story in every man's heart of human progress. I believe every one of us knows that his major job on Earth is to make some contributions, no matter how small, to this inexorable movement of human progress.
A poem is like a person. The more you know someone, the more you realize there is always something more to know and understand. A final understanding could probably only begin upon permanent separation, or death. This is why we come back to certain poems, as we do to places or people, to experience and re-experience, to see ourselves for who we truly are, and to continue to be changed.
I have a personal staff that helps me scour the internet and other media for the latest scientific peer-reviewed findings, the latest examples of climate-related extreme weather events, and the latest examples of progress. The world is in the midst of a sustainability revolution that has the scope of the industrial revolution, but with the speed of the digital revolution. That's not enough without new laws and the right kind of political leadership. But it does give us a base from which to build a movement that will save us from the most catastrophic consequences of the climate crisis.
I had a friend who was the King's surgeon in England. One day I asked him what makes a great surgeon. He replied, "What distinguishes a great surgeon is his knowledge. He knows more than other surgeons. During an operation he finds something which he wasn't expecting, recognizes it and knows what to do about it." It's the same thing with advertising people. The good ones know more. How do you get to know more? By reading books about advertising. By picking the brains of people who know more than you do. From the Magic Lanterns. And from experience.
We see ourselves in other people’s eyes. It’s the nature of the human race; we are a species of reflection, hungry for it in every facet of our existence. Maybe that’s why vampires seem so monstrous to us—they cast no reflection. Parents, if they’re good ones, reflect the wonder of our existence and the success we can become. Friends, well chosen, show us pretty pictures of ourselves, and encourage us to grow into them. The Beast shows us the very worst in ourselves and makes us know it’s true .
The ingredients for great advertising haven't changed since the 'Mad Men' era: Brands win if their advertising is relevant and people like it.
As technology evolves, it manipulates our culture, and there's a huge opportunity to push ourselves further. I think it actually makes ourselves maybe more human, or at least human in a different way, that we can connect together in amazingly different ways and powerful new ways.
The body is what reminds us on a daily basis that we're human. The body defies us, it betrays us, we have to struggle with it, you know. And it reveals in curious and in abiding ways how we are not perfect.
This city, all they want us to be is ourselves. You love us how we are. We’re all a work in progress as men and you still love us and I thank you so much for embracing us.
In some ways, in the U.S. we don't know how to be. I think in a lot of ways America is about liberation and about change and progressive human relations. And because of that, I feel like that we're confused about who we're supposed to be and what it is that's supposed to satisfy us and make us feel fulfilled.
Yes, there may be some convergence to what you see on a screen that's different from the way you will experience a magazine in your hand, but there are lots of ways you can signal differences. Where native advertising and these other things get tricky is when the consumer can't tell the difference between edit and advertising.
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