A Quote by Jay Baer

True advocacy is born from culture, not technology or marketing. — © Jay Baer
True advocacy is born from culture, not technology or marketing.

Quote Author

Jay Baer
Born: September 29, 1969
Culture and technology exist in a dynamic reciprocal relationship. Culture comprehends technology through the means of narratives or myths, and those narratives influence the future shape and purposes of technology. The culture-technology circuit is at the heart of cultural evolution.
You often hear attacks on international adoption as robbing a child of his or her culture, and that's both true and false. It's true that an internationally adopted child loses the rich background of history and religion and culture and language that the child was born into, but the cruel fact is that most children don't have access to the local, beautiful culture within an orphanage.
Rural technology is moving from kind of the back office to where everything, every company - sales, marketing, customer acquisition, new product development, media - all industries are becoming technology industries. And it's not information technology: it's business technology.
Marketing automation is the technology that propels your business into a new era of relationship based marketing with quantifiable results. When powerful technology meets effective implementation and internal process management, your company will soon find itself on a journey that leads to new heights of business success.
It is inescapable that every culture must negotiate with technology, whether it does so intelligently or not. A bargain is struck in which technology giveth and technology taketh away.
The best system I've ever seen for intellectual distribution is the direct selling business-also known as one-to-one marketing, network marketing, referral marketing or relationship marketing.
Books marketing has moved from the review culture to a preview culture.
The world of the consumer, the sheer innovation and dynamism of our culture has never been easy for marketing to keep up with, but now these are suddenly faster and much more powerful. We need a new idea and practice of marketing and of the brand.
I found marketing to be highly descriptive and prescriptive, without much of a foundation in deep research. I brought in economics, organization theory, mathematics, and social psychology in my first edition of Marketing Management in 1967. Today Marketing Management is in its 15th edition and remains the world's leading textbook on marketing in MBA programs. Subsequently, I wrote two more textbooks, Principles of Marketing and Marketing: an Introduction.
Networking is marketing. Marketing yourself, marketing your uniqueness, marketing what you stand for.
As members of a social species endowed with large brains, we are natural-born marketers. Capitalism, the economic system that has elevated innumerable people out of abject poverty and misery, is founded on marketing. Everything that defines your daily existence has the indelible marks of marketing on it.
But it is much later in the game now, and ignorance of the score is inexcusable. To be unaware that a technology comes equipped with a program for social change, to maintain that technology is neutral, to make the assumption that technology is always a friend to culture is, at this late hour, stupidity plain and simple.
True flexibility is a symbiotic partnership between employer and employee and between technology and culture.
I wrote strong advocacy stories, and when I got to fiction, I made a deliberate effort to leave that behind and enter a country where I had no ax to grind, no advocacy issues that I was carrying with me.
"Global culture" is of course not a culture: it's the global marketing and imposing of commodities and images for the interests of the few at the expense of the many.
I am a teacher born and bred, and I believe in the advocacy of teachers. It's a calling. We want our students to feel impassioned and empowered.
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