A Quote by Jay Baer
If you create Youtility, your customers will keep you close.
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It's very hard to establish an economy of trustworthiness. The key is continuing to innovate and to keep your customers through innovation, because the customers can leave. But once you are a dominant player that continues to innovate and provide a good deal, customers will stay with you.
As a leader, you absolutely must expend your energy engaging your frontline employees so that they will take care of customers, who will tell stories about how great your company is to other people, who will become new customers.
If your employees are disengaged, and they don't take care of your customers, it doesn't matter how good your strategy is - your customers will still go somewhere else.
Every business needs to get out of their own mindset and into the aspirational mindsets of their customers and clients and create services and products that are beyond their customers' imagination but will be what they 'gotta have' in the future.
If you hold a candle close to you, its flame rises. And if you hold it away from you, its flame shrinks. The same way you hold a candle close to you, keep all your plans, aspirations, projects, and dreams close to you too. Do not share your plans or goals until you complete them, because as you hold your candle away from you, your goals will shrink in the eyes of others. Envy, jealousy, and resentment will put out your flame before it grows.
We are putting a lot of investments behind building customer loyalty. We need to make sure we keep investing in the right tech that will help customers. If we keep doing that well, we will keep progressing.
The people in the front lines are my customers. I need to keep them happy. And, the best way to take care of your customers is to take care of your workers.
Marketing is your battle plan for the sales team - it's about defining the landscape. Marketing is doing cohort analysis and understanding exactly what possible customers are out there. It's understanding not only which customers will respond to what messages, but also how customers will become clients if you include certain product features.
Customers are a great way to finance a business for many reasons. First, customer financing is typically non dilutive. They want something from you other than equity in your business. Customers also help you fit your product to the market. And customers will help debug and improve the quality of the product.
Satisfied customers are apathetic. Loyal customers will be your advocate.
What we want to do is call attention to the fact that when workers and business work together, when you create a stakeholder model of corporate governance, where you understand that you can do well by your workers, you can do well by your shareholders and you can do well by your customers, that's how we create a virtuous cycle.
This is one of the innovator’s dilemmas: Blindly following the maxim that good managers should keep close to their customers can sometimes be a fatal mistake.
In a contagious world,we learn to keep our distance. If we get too close to those who are suffering, we might get infected by their pain. It may not be convenient or comfortable. But only when you get close enough to catch their hurt will they be close enough to catch your love.
Jace perched on the windowsill and looked down at him. "You really don't get this bodyguard thing, do you?" "I didn't even think you liked me all that much," said Simon. "Is this one of those keep-your-friends-close-and-your-enemies-closer things?" "I thought it was keep your friends close so you have someone to drive the car when you sneak over to your enemy's house a night and throw up in his mailbox." "I'm pretty sure that's not it
When banks extend loans to their customers, they create money by crediting their customers’ accounts.
Your customers are only satisfied because their expectations are so low and because no one else is doing better. Just having satisfied customers isn't good enough anymore. If you really want a booming business, you have to create Raving Fans.
