A Quote by Jay Baer
Smart marketing is about help not hype.
Related Quotes
If you hype something and it succeeds, you're a genius - it wasn't a hype. If you hype it and it fails, then it was just a hype.
When you view marketing from the vantage point of the guerrilla, you realize that it’s your opportunity to help your prospects and customers succeed. They want to succeed at earning more money, building their company, losing weight, attracting a mate, becoming more fit, or quitting smoking. You can help them. You can show them how to achieve their goal. Marketing is not about you. It’s about them. I hope you never forget that.
The marketing of anything is full of exploitation and lies and hype.
In fact my first film ran for about 400 days. It all depends on hype, marketing and publicity, which are actually more expensive than the actual film.
If you're an artist who's built on marketing and hype then most likely I won't listen to you.
We wanted a pet food based on sound scientific principles and truth, not marketing hype.
Sometimes it's all about hype, and I didn't want hype.
Marketing is fundamental to what makes us human. Marketing is not solely about selling chewing gum, cars, cellphones, and tourist packages. Everything in life involves the process of marketing something to someone.
Everybody's saturated with the marketing hype of next-generation consoles. They are wonderful, but the truth is that they are as powerful as a high end PC is right now.
The best system I've ever seen for intellectual distribution is the direct selling business-also known as one-to-one marketing, network marketing, referral marketing or relationship marketing.
Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing is curriculum marketing.
I know you're smart. But everyone here is smart. Smart isn't enough. The kind of people I want on my research team are those who will help everyone feel happy to be here.
Often, the disconnect between the marketing hype around a new product and what the product actually does is astounding.
I've watched a lot of people who became famous who completely change and I think it's because they tend to believe all the hype that's out there. I don't think there's that much hype about me.
I can say with confidence that I never bought into the hype, and I made sure that the people around me didn't buy into the hype, and I did not surround myself with people who fed me the hype. And I'm glad of that as well.
I found marketing to be highly descriptive and prescriptive, without much of a foundation in deep research. I brought in economics, organization theory, mathematics, and social psychology in my first edition of Marketing Management in 1967. Today Marketing Management is in its 15th edition and remains the world's leading textbook on marketing in MBA programs. Subsequently, I wrote two more textbooks, Principles of Marketing and Marketing: an Introduction.
