A Quote by Jay Baer
Social media allows big companies to act small again.
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I believe companies like ours are going to be as large as media companies and social networking companies that are valued in the tens of billions of dollars.
Small businesses forget how to be social. Everyone tries to do social media when they should just try being social. To be successful with social media, you have to treat each individual person just like you would in real life by establishing a genuine connection with them.
The major media companies are playing a defensive game, and I'm not sure I blame them. If you look at the digital revolution, you look at who the winners and the losers are, there are some very very big losers - music, the newspaper industry. And there are some really big winners, social media, Facebook.
While companies were getting comfy cozy with the idea of being on social media platforms, social media transcended those platforms, and few businesses have followed.
When we first started our internet company, 'China Pages', in 1995, and we were just making home pages for a lot of Chinese companies. We went to the big owners, the big companies, and they didn't want to do it. We go to state-owned companies, and they didn't want to do it. Only the small and medium companies really want to do it.
Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.
My social media world is detached from my friendship world. I'll have friends in real life that I don't follow on social media, because I don't really look at social media as the way of connecting to friends. For me, social media is like a business tool.
Companies should take advantage of social media's power to connect, but honor the continued role of media in shaping opinion.
The record labels used to spend money on advertising, and social media has replaced that entirely - it's putting magazines out of business. It's put big companies into completely reinventing their strategies.
Social media has given companies access to unprecedented amounts of information on client behavior and preferences - so-called Big Data. But making sense of it all and turning it into actionable policy has been elusive.
Well all the big companies are really panicked by the internet thing and all that, and sales went down, although sales have gone up again in this country a bit and also the big companies, because they're so big, they need big sales really so they're not really interested.
New York City is just one node on the global cultural scene. Social media reflects the state of the world, so I've become more devoted to that. To be a NYC artist feels local and small. Social media feels now.
No surprise that, as companies have adopted social media en masse, demand for software and applications to manage and monitor social use has exploded.
You cannot underestimate people's ability to spot a soulless, bureaucratic tactic a million miles away. It's a big reason why so many companies that have dipped a toe in social media waters have failed miserably.
In 2012, 40 of the top companies to work for were also among the top companies in social media.
I like the challenge of growing small companies into big global companies.
