One of the deep mysteries to me is our logo, the symbol of lust and knowledge, bitten into, all crossed with the colors of the rainbow in the wrong order. You couldn't dream a more appropriate logo: lust, knowledge, hope and anarchy.
Perhaps as good a classification as any of the main types is that of the three lusts distinguished by traditional Christianity - the lust of knowledge, the lust of sensation, and the lust of power.
A logo doesn't need to say what a company does. Restaurant logos don't need to show food, dentist logos don't need to show teeth, furniture store logos don't need to show furniture. Just because it's relevant, doesn't mean you can't do better. The Mercedes logo isn't a car. The Virgin Atlantic logo isn't an airplane. The Apple logo isn't a computer. Etc.
If a shop has a neon Superman logo in the window, I will enter. If it has a neon Superman logo in the window, a Bat-symbol next to it, and a dragon under the eaves, I am already inside.
When I provided the disembodied arm as the logo for 'The Man With the Golden Arm,' it was the first time an advertising-publicity campaign was based on a single symbol. Until then film companies used a variety of symbols and photographs to cover all bets. The concept of using one logo was mine and Otto Preminger's.
A poor logo doesn't mean a business will fail, and a good logo doesn't mean it will succeed - it just helps. Ultimately a good logo is something that people recognize instantly and relate to.
When I walk into a Best Buy, I now see, right from the front door, a giant Apple logo. I see a giant Samsung logo. I see a giant Microsoft Windows logo. And those are stores within a store.
I think the biggest lesson to be learned is that it is almost impossible to just throw a logo on a video. A lot of people think that if you make a really popular video, I can get Pepsi to put a little logo on there and they will pay me a lot of money. We wanted to create something that wasn't just a "slap a logo on the video."
Knowledge is now accepted as the best we humans can do at the moment, but with the hope that we will turn out to be wrong - and thus to advance our knowledge. What's happening to networked knowledge seems to make it much closer to the scientific idea of what knowledge is.
Biggie has been the logo for success, the logo for doing it big - from popping champagne, the ladies, the fashion.
I can't imagine trying to operate a company banking on the fact that my logo is cooler than somebody else's logo.
I took a Logo programming class in fifth grade. Logo is a language specifically designed for the classroom environment. It was basically doodling through words.
Our logo for Lanvin is a mother and a daughter. I've always said, 'It's not a lion, and it's not a horse. It's a mother and a daughter.' I find the logo very emotional.
I think that you could design a terrible logo for a good company with great people and they could build it into a great program. Alternatively you could design what seems to be a brilliant logo for people who are not smart or energetic or are incapable of associating with anything positive and it would become a terrible logo.
Tenderness and lust are just immature little brothers of love. Yes of course it was lust... but I'm not sure how evolved or resolved that lust was.
Even in the lust of knowledge I feel only my will's delight in begetting and becoming; and if there be innocence in my knowledge it is because my procreative will is in it.
The 2006 event logo combines the twin spires of Churchill Downs, one of the great signature elements in sports, with the greatest international day of Thoroughbred racing. We look forward to displaying the logo widely throughout the commonwealth of Kentucky, and to our international outlets.