A Quote by Jean-Louis Gassee

Advertising is saying you're good. PR is getting someone else to say you're good. — © Jean-Louis Gassee
Advertising is saying you're good. PR is getting someone else to say you're good.

Quote Author

Jean-Louis Gassee
Born: 1944
Do you know what the difference is between PR and advertising? Advertising is when you say how great you are. PR is when other people say how great you are. PR is better.
A belt does nothing but hold your gi together. A belt has assigned significance, a belt is someone else saying you're good, you don't need other people saying that you're good in order to be good.
I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for.
I have learned that you can’t have good advertising without a good client, that you can’t keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for.
Success depends on getting good at saying no without feeling guilty. You cannot get ahead with your own goals if you are always saying yes to someone else's projects. You can only get ahead with your desired lifestyle if you are focused on the things that will produce that lifestyle.
If you decide you want to be treated good, and you treat someone else good, or you want to learn something, it's information. It's getting the right, good information.
I play guitar... I like to say that I'm pretty good, but it takes someone else to tell you that you're really good.
It's not great if someone gives you sort of bland praise without giving you clear direction and say, "This is good, let's try it like this." I have worked with someone who seemed quite inarticulate and just would say, "That's good, that's good." That's very frustrating because - it's nice to know something is good but you know it can always change.
You can only call someone crazy if there’s someone else who’s normal. Like good and evil. If everything was good, then nothing would be good.
In college, I majored - I can't believe there is such a thing - in advertising. And I worked in advertising and PR for a while, and I liked it.
Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it.
If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.
Most films and directors lose their nerve and want to indicate [emotions] a bit more, to show that their story is clear. I'm not saying that's a good thing; as an actor its anathema to good acting, but to have someone with the confidence to say that should I be utterly natural and minimalist is great.
I think that when you smell good, you feel good. You know how when you're in a room and someone else smells good, you're like, 'Where is that?'
We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day. We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose.....It's not just saying yes to the right products, it's saying no to many products that are good ideas, but just not nearly as good as the other ones.
The odds are definitely better on getting the right job than getting a good partner for life. Someone who will grow with you. Someone to develop memories with. Someone who was there in the beginning. Someone who will be there at the end.
This site uses cookies to ensure you get the best experience. More info...
Got it!