A Quote by Joe Eszterhas
The studios have been taken over by marketing people and accountants.
Related Quotes
Hollywood changed to become a more marketing-driven Hollywood, where people who are running the studios are more like marketing people, and they need titles.
There was a period around Columbine when horror films were being kind of assailed by the government. The studios got very afraid that they were going to be sued, and studios at about that time were all being taken over by corporations.
You can use the [Barack] Obama administration as a recent example. For seven years they've been unopposed. The Republican Party's not trying to stop 'em on a single thing. Much of Obama's agenda has been a success. He has been able to attack various traditions, institutions, and taken over the health care system in this country. They've taken over the student loan, they've taken over the education system, and everybody in it is miserable and unhappy.
After marketing surveys by Universal Studios indicated that 'Rocket Boys' as a movie title would not attract the female over-age-thirty demographic, the film was retitled and released as 'October Sky.'
The superheroes have taken over all the screens in the world. And good luck to them: they're making a lot of money for a lot of people. But the studios are going to become victims of their own success. People are going to get bored with that stuff.
Over the last 10 years, there have been so many incredible albums created in bedrooms by people who never would've gotten an album deal. People keep thinking of professional music studios like they've always been this way for hundreds of years, but they're very much a child of the 70s. Even the interior is very 70s. Everything's brown and it's wood - somebody told me the wood panels are all by the same company. We're always mourning things that have died. It's a bit much sometimes. These studios have no fresh air, and there's this unwritten rule that they don't have windows, either.
Theater owners are exerting a lot of power over the studios to withhold access to content that people want to see. That's bad for consumers, that's bad for studios, and ultimately, I think it will be bad for theaters.
I'm first and foremost a company man, surprising as that is. I love Warner Brothers. That's where I have a deal. That's where I've been for years. So I don't really interact too much with other studios and do things with other studios and I don't necessarily read scripts from other studios.
I worry more about the marketing that's taken hold since the 70s. The Jazz era, the Swing era, those were huge. Entire decades were named for music. In the 1940s - after World War II - changes in taxation, ballrooms closing, people moving to the suburbs, and the onset of target marketing and the confusion of commerce with art caused some things to happen as a result that have taken us away from jazz and what jazz offers us.
Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once again in response to the new dynamics in the environment. We see companies expanding their focus from products to consumers to humankind issues. Marketing 3.0 is the stage when companies shift from consumer-centricity to human-centricity and where profitability is balanced with corporate responsibility.
Studios were just run differently. There really was a head of a studio. There were people who loved their studios. Who worked for their studios and were loaned out to other people and everybody sort of got a piece. Well now there's a handful now.
Don't forget, I've been fired by studios; I'm not the studio's guy. I'm a guy who can work with studios, but if you ask any studio, I stand up to these people.
The best system I've ever seen for intellectual distribution is the direct selling business-also known as one-to-one marketing, network marketing, referral marketing or relationship marketing.
I just like to write stuff that makes people laugh, stuff that works, a fun movie that everyone can enjoy. I'm not really worried about the packaging, marketing, and what the studios are going to run next.
The normal Hollywood approach is to have a super-charged production company and then go to the studios for distribution and marketing.
Hollywood studios bury that stuff - actors who punch directors in the face and try to run producers over with cars - insanity, criminal behavior. But the studios are invested in that star, they can't have that person's name dirtied up.
Related Authors
Ayn Rand Quotes
Russian
Writer
C. S. Lewis Quotes
British
Writer
Francois de La Rochefoucauld Quotes
French
Writer
Gilbert K. Chesterton Quotes
English
Writer
H. L. Mencken Quotes
American
Writer
Haruki Murakami Quotes
Japanese
Writer
Kurt Vonnegut Quotes
American
Writer
Leo Tolstoy Quotes
Russian
Writer
Mark Twain Quotes
American
Writer
Mason Cooley Quotes
American
Writer
Ray Bradbury Quotes
American
Writer
Samuel Johnson Quotes
English
Writer
Seth Godin Quotes
American
Writer
Sherrilyn Kenyon Quotes
American
Writer
Suzanne Collins Quotes
American
Writer