A Quote by Johan Huizinga
The susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment.
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Modern man receives a large part of his knowledge and general education by way of pictorial impressions, illustrations, photographs, films. Daily newspapers bring more pictures from year to year. In addition, the advertising business operates with optical signals as well as representations. Exhibitions and museums are indeed offspring of this visual hustle.
Some people have low susceptibility to advertising and marketing techniques. These are the people who aren't interested in money. Material acquisition does not serve their need for the power process.
A vast sector of modern advertising... does not appeal to reason but to emotion; like any other kind of hypnoid suggestion, it tries to impress its objects emotionally and then make them submit intellectually.
There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time.
For the corporation executives, the military metaphysic often coincides with their interest in a stable and planned flow of profit; it enables them to have their risk underwritten by public money; it enables them reasonably to expect that they can exploit for private profit now and later, the risky research developments paid for by public money. It is, in brief, a mask of the subsidized capitalism from which they extract profit and upon which their power is based.
Everything in modern city life is calculated to keep man from entering into himself and thinking about spiritual things. Even with the best of intentions a spiritual man finds himself exhausted and deadened and debased by the constant noise of machines and loudspeakers, the dead air and the glaring lights of offices and shops, the everlasting suggestion of advertising and propaganda. The whole mechanism of modern life is geared for a flight from God and from the spirit into the wilderness of neurosis.
And journalism itself has changed. News organizations and some journalists have transformed from their traditional role as watchdogs of power into institutions of power themselves with an ability, indeed, a susceptibility, to abuse that power.
In the hands of a skillful indoctrinator, the average student not only thinks what the indoctrinator wants him to think . . . but is altogether positive that he has arrived at his position by independent intellectual exertion. This man is outraged by the suggestion that he is the flesh-and-blood tribute to the success of his indoctrinators.
There are huge advertising budgets only when there's no difference between the products. If the products really were different, people would buy the one that's better. Advertising teaches people not to trust their judgment. Advertising teaches people to be stupid.
The counsel on public relations is not an advertising man but he advocates for advertising where that is indicated. Very often he is called in by an advertising agency to supplement its work on behalf of a client. His work and that of the advertising agency do not conflict with or duplicate each other.
I think it's a blessing that the show [Dracula] is on a network because it forces everyone to use their imaginations and be creative. The power of suggestion comes back. So, in the sex scenes, no one is ever fully naked, but I feel the suggestion is so much sexier.
I set up Droga5 because I really believe in the power of advertising. But I believe in the power of advertising that's in synch with what consumers want.
What is right or duty without power ? To tell a man it is his duty to submit his judgment to the judgment of the church, is like telling a wife it is her duty to love her husband a thing easy to say, but meaning simply nothing. Affection must be won, not commanded.
Boxes and rectangles on the side or top of a website simply do not deliver against brand advertising goals. Like it or not, boxes and rectangles have for the most part become the province of direct response advertising, or brand advertising that pays, on average, as if it's driven by direct response metrics.
The illusion that consumption - and its correlative, income - is desirable probably stems from too great preoccupation with what Knight calls "one-use goods," such as food and fuel, where the utilization and consumption of the good are tightly bound together in a single act or event. ... any economy in the consumption of fuel that enables us to maintain warmth or to generate power with lessened consumption again leaves us better off. ... there is no great value in consumption itself.
Suggestion is generally better than Definition. There is a seeming dogmatism about Definition that is often repellent, while Suggestion, on the contrary, disarms suspicion and summons to co-operation and experiment. Definition provokes discussion. Suggestion provokes to love and good works. Defining is limiting. Suggestion is enlarging. Defining calls a halt; Suggestion calls for an advance. Defining involves the peril of contentment: "I am here, I rest." "Thus far," says Definition, and draws a map. "Westward," cries Suggestion, and builds a boat.
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