A Quote by Johan Renck

I've never been one to talk analytically about a music video or whatever I do. — © Johan Renck
I've never been one to talk analytically about a music video or whatever I do.
My process in making a music video is pretty much a formula of talking to the artist. I've never made a video where I didn't talk to the artist before I wrote the treatment. Basically, I enter into it knowing we are collaborators.
I have a music-video background, and I feel like the responsibility of a music-video director is to do something that hasn't been done before in a really cool visual way. So much innovation has come in filmmaking through music videos.
The music video, Lil Nas X, he asked me to be in the 'Panini' music video. It was crazy. I was just listening to the song and I was like, okay, this is going to be my first music video but it was really fun.
I would love to do a video with Harry Styles and sit with him and talk about, like, his music and One Direction and everything he has going on and all his amazing songs that have been coming out.
We always need to have someone help with videos, I think all of our DVDs could've been better but our music video, I love all the music videos, but the actual behind-the-scenes and stuff of our music video DVD, it was rushed and didn't turn out great.
I've always been very shy and sheltered; I think it was a good way of starting to communicate with people. I was taught as a child never to talk about myself, never to talk about my emotions. Of course, now I talk about myself constantly. Now I have to take reverse est.
When I found the 'Human Nature' music video as a teenager - I've been a drag queen since 15 - I just loved that music video so much because it's such a celebration of her femininity and her sexuality. I thought it was so powerful.
"St. Lucia We Love" is actually a song produced by Stratosphere music (also St. Lucian). The CEO of Stratosphere music approached me and wanted me to produce a music video for this song which was already a hit in my country. I felt privileged to have been chosen to do such a video. So every time I went out to shoot a scene from the video, I would get a still shot from the scene to tease the public. The photo of the amazona versicolor is is an actual scene from the video which was released on St. Lucia's Independence day (22nd February, 2013).
I've never been passionate about just music, I've never seen myself going into music in that sense. My love for music has always been connected to the stories told through music, which is why I was drawn to theater and why I think 'Glee' is so powerful.
For me music is central, so when one's talking about poetry, for the most part Plato's talking primarily about words, where I talk about notes, I talk about tone, I talk about timbre, I talk about rhythms.
There's always this talk of the industry of music and about selling records and whatever, but that ignores probably the majority of music that isn't about trying to sell itself, that isn't about being connected to any industry. There's a huge amount of music where someone just happened to have a tape recorder and turned it on or hit the red button while they were in the back of church or recording something in their front room.
Even though I've been an avid consumer of contemporary music since my early teens, the world of rock music has always been at something of a distance - I listen to it, read about it, I talk about it, but I've had little or no contact with its denizens.
I don't think there is anyone I've ever met who has been more passionate about music than me, but rock 'n' roll has never been about just music. It is music, attitude, personality, persona, myth, legend.
I see nothing easy in Washington. I see either analytically simple things that are politically complex or those that are politically complex and analytically complex. I mean, look at immigration reform, you know? It is, I think, analytically easy, but politically very, very complex and very difficult.
Good genre movies are a little bit like trying to write a haiku. There are certain things that you have to do to fulfill the audience's expectations, but inside that, you have complete freedom to talk about whatever you want. Who wants to see a movie about gun violence in America and class? But, if you set it in this terrifying, fun, roller coaster ride of a movie, you can talk about whatever you want. That's been the game that genre movies play, when they do it well.
The best books, they don’t talk about things you never thought about before. They talk about things you’d always thought about, but you didn’t think anyone else had thought about. You read them, and suddenly you’re a little bit less alone in the world. You’re part of this cosmic community of people who’ve thought about this thing, whatever it happens to be.
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