A Quote by Jon M. Chu
It's weird because movie-making, and especially movie theaters, have always been so old-school, and it wasn't until 3-D that a lot of them were forced to have digital projectors and even digital distribution.
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Even if there were no illegal copying, the advent of digital distribution will put a lot of stress on the movie and music industry. When the distribution costs comes down, that puts more price pressure on the rest of the cost.
The first movie I ever cried at was when I was 10 years old and saw 'The Notebook' in theaters. I was like, 'Whoa, so weird. Crying at a movie? I'm not supposed to do that. So weird.' I didn't know that art could make you do that.
Movie distribution may very well have migrated fully to digital form by then, making a huge dent in the need to print film and physically distribute content.
When DVD disappeared but before digital distribution came on strong, there were a few years where a movie that didn't get theatrical would just be gone.
There's been a bit of confusion about Showscan. The basic problem was, it was film and it was 70 mm and it was a lot of it, so the negative cost was very high, the print costs were very high, and it also required conversion of the projectors and theaters and a lot of costs. I just couldn't get any traction in the theatrical movie industry to do it.
There's something very satisfying about old cameras because they're ingenious. I mean when you take them apart and actually see, 'Oh, this is how we make photographs,' it's an ingenious thing, but it feels like it's in a way a layman can appreciate, whereas a digital camera, I don't even begin to know what goes into making a digital camera.
It's easy to make a pirate copy when you have digital tapes of things. And it was so complicated and complex to go through all the post-production of a movie without ever going digital.
Restoration is to some extent part of the digital age. These days, if you re-issue a movie in theaters or on Blu-ray, it has to be in high-quality condition: You have to restore. We plan a Paris cinema theater dedicated totally to classics. If we think there's an audience, we will release classics in theaters. People will discover that it's worth going to the cinema to see great movies of the past in perfect condition. I believe a lot in that.
People over the age of thirty were born before the digital revolution really started. We've learned to use digital technology-laptops, cameras, personal digital assistants, the Internet-as adults, and it has been something like learning a foreign language. Most of us are okay, and some are even expert. We do e-mails and PowerPoint, surf the Internet, and feel we're at the cutting edge. But compared to most people under thirty and certainly under twenty, we are fumbling amateurs. People of that age were born after the digital revolution began. They learned to speak digital as a mother tongue.
People try to read a lot into what 'digital' means. It's just another platform. There are very attractive things that happen if you invest in content - movies, TV production, acquired series, specialty genres, digital distribution of our magazines, sports rights.
I'm not into digital marketing, downloading, or streaming - I've always been a man of the theaters.
Ultimately, it has been a struggle- but I was in Minneapolis and Austin a couple of weeks ago, sitting in theaters with complete strangers watching this weird movie that Kirk and I thought up and I was excited to be making film.
I like doing firsts and 'Love per Square Foot' will be the first ever Indian movie to premiere on a digital platform. Netflix saw the movie, loved it and proposed that we premiere it with them.
I mean, this whole digital revolution is really eroding the director's importance on a movie because, number one, just from a practical standpoint, with floppy disks and the ability to put all of the film onto a disk, more people have access to the movie.
What happened with Final Destination was that the movie was in post-production for a long time and I think they changed a lot of the deaths, so a lot of those things were last-minute additions. Everything we shot is in the movie and it's all been designed. We didn't change anything. It's been a year of making those things happen, exactly as we had pictured them.
My hope is that digital technology will level things out more and that it will eventually eliminate favoritism. But technology cannot do it alone. The audience has to become more discriminating as well and not buy into every big tentpole movie because they have been brainwashed into thinking that's the movie to see.
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