A Quote by Jonas Akerlund
I am a very spread out type of director as I just love working in all of these different worlds; I go from commercials to music videos to art projects.
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If I was a young director starting off, there's so many tools at your disposal now to do things relatively inexpensively that it's a great time to learn your chops and do some cool music videos. If I started all over again, I'd still be doing music videos, I'd just be doing them very differently. It's very difficult for me to do them now, but for young kids out there that love music and want to tackle a different art form - and I do think music video is an art form - that's a very cool thing to do.
I pick different projects for different reasons. Usually, it's a combination of things. I admire the director, and I am interested in working with the director. Or, it's the cast. I can be moved by the story. The ideal situation is you love the director and you love the cast.
I've been working with music videos and commercials, they are naturally very music driven and visual driven. So that feels like my natural element to be working with that.
I love music. That's my first love. I'm actually going to start working on that full-time very soon, but I love acting as well. It satisfies a different part of who I am. I love to pretend, to imagine, try new things, work with different people, and just see how far I can go.
My first projects were mostly European commercials and music videos.
I was working in commercials and music videos, always with the goal of working in feature films.
I got involved in lots of different areas round about 2007, 2008. Just working with lots of different people and stretching myself in different ways. I was working on art projects and working with other writers, just doing bits and pieces, trying to keep busy.
I am basically working 7 days a week. When I am not eating, sleeping, or working out, I am working on one of projects which I am just damned determined to finish.
Basically, I thought for a very long time that making music and art projects, that that was just something that I did, and real life was separate. And I'm starting to realize that the things that I do, making music and art and photography and all that, it's not just something that I do. It's who I am. So I don't think I'll ever be able to stop. It's like that curse that you live with, this thing that you love but you also hate it at the same time. It brings you a lot of joy but also a lot of heartbreak.
I just really want to get music out and tour and go places I've never been, and just do more videos. I love photography and videography, and so I really want to direct videos when I can.
I just love working with actors, and I love working with writers, working with designers. I feel that I am just a storyteller, and whether I am wearing the director hat or the playwright hat, it doesn't matter. And the rooms I tend to be in are pretty democratic, and the best idea wins.
For better or worse, I'm interested in just about everything: every different type of music I can imagine. I can never see a reason to choose just one type of music at the exclusion of everything else. Different types of music are capable of being rewarding in different kinds of ways.
I don't really enjoy working in TV, to be completely honest, even though it's incredibly lucrative, I'm just terrified of not being satiated in a myriad of different ways. It's amazing that I get to create every day, as an actor, or a director, or a writer, and I get to do it in a variety of different genres and worlds and characterizations. I think that's the great privilege of what we do, we get to make believe. I get to go to so many different places, try on different occupations, take on different points of view. That's what's always been sort of alluring.
I'm just experimenting with every different type of music you can imagine and seeing where my voice lies and what sounds best. I think when I do finally do the album it will be very eclectic - just loads of different stuff on it. That's what I am hoping.
I'm so happy in the projects that I'm able to make, to be involved in projects like this. This isn't always where it was at for me, I started working when I was a kid. I'm just a different person now, I'm 30. I started working when I was 11 and it's a different ballgame.
When I started trying to become a director, I started shooting low budget short films, 50-dollar music videos, making my own stuff. That eventually led to commercials.
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