A Quote by Jonas Akerlund
Now, with YouTube, the audience decides. You can make something that is 20 minutes long or one minute long.
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If you're a content brand, you have to be in every place your audience is. Sometimes your audience is on the couch and wants to watch a 30-minute show, and sometimes they're checking their Facebook feed and want to see something that's only a minute long.
If I play two minutes, three minutes, 20 minutes, it don't matter to me. As long as we win.
I don't know what has happened to movies, but lately every movie is at least 20 minutes too long. It used to be that if you were three hours long it was because it was epic - a movie about Gandhi; something with very important subject matters.
With Zeppelin, I tried to play something different every night in my solos. I'd play for 20 minutes but the longest ever was 30 minutes. It's a long time, but whenI was playing it seemed to fly by.
I started putting together long-form projects, say, 22 minutes for a sitcom and 42 minutes or something like that for an hour-long show. I didn't feel like it was groundbreaking, nor would anyone think it was groundbreaking now, but at the time, people reacted like it was.
At Mach 20, we can fly from New York to Long Beach in 11 minutes and 20 seconds.
There was this discussion to know how long the human ear was really receptive to the music. A 74 minute CD is too long. We thought about making two CDs, 35 minutes each... But the songs need to breathe.
I write pretty fast, probably faster than most people. But I might think about something for six hours, then write it in 20 minutes. So did I write for six hours and 20 minutes, or just 20 minutes? I used to write absolutely every day, except for days when I had to travel or something.
I do yoga, like, 20 minutes a day, but the routine that I practice I initially watched on YouTube, like, two years ago. I'm still doing that same thing. YouTube University, man. It's the best.
I hate the treadmill. I hate it. You really don't have to be on it that long, something like 20 or 30 minutes. It's all about getting your heart rate up.
In the beginning of my twenties, I started transcendental meditation. For years I did nothing else. Every holiday I went to courses. Meditation is a real simple instrument. You don't need a long beard or a sari. It's meant to bring you to yourself. It's as easy as that. And that's what it's all about, being alone with yourself every day, for 20 minutes in the morning and 20 minutes in the evening.
Every week it's another opportunity to really make that work and figure out how to make it work better. And I love that it's like theater, too, and the audience, and it's so short. It's only 20 minutes. It's like a haiku or something.
When you limit the length of the video to something under two minutes, it gives everyday people an opportunity to make something entertaining. It's harder to tell a story or create an entertaining piece of content that is based around the time slot model, television shows being 22 minutes long.
I just feel such freedom to do whatever. If a song's seven minutes or ten minutes long, then so be it - it's that long.
Only one person in a thousand knows the trick of really living in the present. Most of us spend fifty-nine minutes an hour living in the past, with regret for lost joys or shame for things badly done (both utterly useless and weakening) or in a future which we either long for or dread. . . . There is only one minute in which you are alive, this minute, here and now. The only way to live is by accepting each minute as an unrepeatable miracle. Which is exactly what it is-a miracle and unrepeatable.
The best meeting I ever went to was a meeting in France where the talk slots were 60 minutes long, but you were told to prepare a five-minute talk. It was absolutely great because the entire talk was a conversation between the speaker and the audience.
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