A Quote by Joshua Michael Stern
People have asked me, 'Is it about Apple or is it about Jobs?' and I say it's about how a man becomes his company and the company becomes the man. That has only happened a few times, like it happened with Ford, I think, they became inextricably linked together.
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When a nanotech company matures and becomes a real business, it becomes something else. It becomes a biotech company or a cleantech company or a memory chip company. Nanotechnology has fueled the core innovations in electronics and energy.
Men aren't asked about age. Men aren't asked about their children. Not that these things aren't important, but I do feel like it becomes reductive when a woman's life becomes, 'Talk to me about your kids and how you feel about plastic surgery.'
What I don't like so much is to give explanations about people's behaviour... I'm not interested in making conclusions. I would never think about myself or anyone else, 'Well, this happened, this happened, this happened, so this must be the result.' It doesn't work like that with me.
I have my own theory about why decline happens at companies like IBM or Microsoft. The company does a great job, innovates and becomes a monopoly or close to it in some field, and then the quality of the product becomes less important. The company starts valuing the great salesmen, because they’re the ones who can move the needle on revenues, not the product engineers and designers. So the salespeople end up running the company.
My contract with mercury PolyGram Nashville was about to expire. And I never had really been happy. The company, the record company, just didn't put any promotion behind me. I think one album, maybe the last one I did, they pressed 500 copies. And I was just disgusted with it. And about that time that I got to feeling that way, Lou Robin, my manager, came to me and talked to me about a man called Rick Rubin that he had been talking to that wanted me to sign with his record company.
...when I came back, I found Mom sobbing at the kitchen table...Then I asked her what had happened. 'Nothing,'she said. 'I was thinking about that man...I started thinking about...if he and his wife and their other child are okay, and I don't know. It just got to me.' 'I know,' I said, because I did know. Sometimes it's safer to cry about people you don't know than to think about people you really love.
It's not about charisma and personality, it's about results and products and those very bedrock things that are why people at Apple and outside of Apple are getting more excited about the company and what Apple stands for and what its potential is to contribute to the industry.
People are going to say, ‘Well, it’s not very truthful.’ But a songwriter doesn’t care about what’s truthful. What he cares about is what should’ve happened, what could’ve happened. That’s its own kind of truth. It’s like people who read Shakespeare plays, but they never see a Shakespeare play. I think they just use his name.
I've talked to other players that have been to the Super Bowl and about what happened the next year. Everybody becomes stars. Everybody feels like, 'I'm the man.'
I think what people love about the Steve Jobs story is not just the track record at Apple, but that comeback story, that he was thrown out of Apple, came back and built the company even greater. And that perseverance is so important in terms of entrepreneurship. And nobody is a better role model for that, for all entrepreneurs all over the world than Steve Jobs.
The Steve Jobs who founded Apple as an anarchic company promoting the message of freedom, whose first projects with Stephen Wozniak were pirate boxes and computers with open schematics, would be taken aback by the future that Apple is forging. Today there is no tech company that looks more like the Big Brother from Apple’s iconic 1984 commercial than Apple itself, a testament to how quickly power can corrupt.
I read the Steve Jobs book, and that kind of changed everything. I've been, like, an Apple geek my whole life and have always seen him as a hero. But reading the book, and learning about how he built the company, and maintaining that corporate culture and all that, I think that influenced me a lot.
Apple is this great American company that could have only happened here.
What is a great man who has made his mark upon history? Every time, if we think far enough, he is a man who has looked through the confusion of the moment and has seen the moral issue involved; he is a man who has refused to have his sense of justice distorted; he has listened to his conscience until conscience becomes a trumpet call to like-minded men, so that they gather about him, and together, with mutual purpose and mutual aid, they make a new period in history.
I think that readers believe that a writer becomes friends with the people he interviews and writes about - and I think there are some writers who do that - but that hasn't happened to me. I do think it's dangerous because then you write the article to please them, which is a terrible error.
We went to the New York World's Fair, saw what the past had been like, according to the Ford Motor Car Company and Walt Disney, saw what the future would be like, according to General Motors. And I asked myself about the present: how wide it was, how deep it was, how much was mine to keep.
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