A Quote by Julie Sweet

We want the brand of Accenture to be innovation. — © Julie Sweet
We want the brand of Accenture to be innovation.
A great brand is a promise, a compact with a customer about quality, reliability, innovation, and even community. And while the concept of brand is intangible, brand equity is far from it.
We've truly transformed Accenture capabilities to help our clients embrace the new, applying innovation and intelligence at the heart of their organizations.
A brand strategy can enable, sometimes crucially, the potential of an innovation to be realised. There are times when you literally need to brand it or lose it.
I think innovation as a discipline needs to go back and get rethought and revived. There are so many models to talk about innovation, there are so many typologies of innovation, and you have to find a good innovation metric that truly captures the innovation performance of a company.
There is this group of people who love innovation. Those people want to innovate, and they think the Internet is a wonderful tool for innovation, which is true. But you also have to remember that much of that innovation is constrained within the realities of the foreign policy.
There's so much innovation going on, and there are lots of people funding that innovation, but there's very little innovation on that infrastructure for innovation itself, so we like to do that ourselves to help companies create more tech companies.
What makes the BJP or its government of Modi a brand for the elections - it is some content that makes the brand. Hollowness cannot create a brand, chest-thumping can't create a brand. Ultimately, the quality of the product creates a brand.
If you look at companies with upside potential, Twitter's right there. They've established a brand in a world where it's extremely difficult to establish a brand. It's a global brand, people recognize it, people want to let you know what their Twitter handles are, etc.
You have to have faith that if you want people to like your brand, you have to do likeable things. There has to be some degree of trust that, if you're an enjoyable brand, people will want to spend time with you.
Trust the young people; trust this generation's innovation. They're making things, changing innovation every day. And all the consumers are the same: they want new things, they want cheap things, they want good things, they want unique things. If we can create these kind of things for consumers, they will come.
I want to have my own brand and there were things I couldn't do because of the 'Strictly' brand and the time involved.
We want to be a daily brand but not once-in-a-while brand.
If you ask people in the mainstream what they want, they'll say faster and smaller and cheaper. But with that you don't get innovation. If you align yourself with the ball-breaker, high-testosterone crowd, that leads to innovation.
If a brand will shy away from you because you dare to say that black lives matter, that's probably not a brand you want to work with anyway.
No, I don't want to be a brand. Brand means I cannot go out for a quiet walk without tourists and fans constantly following me.
I am big on not pushing anything that I wouldn't do or use. I understand my brand, vision, and the story I want to tell. I am not into taking short-cuts like tummy teas or waist trainers. I want my brand to be a lifestyle and very premium but, at the same time, relatable.
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