A Quote by Karen Civil
When I first started blogging, it was about getting out new music and capturing artists working in the studio. This was before artists were so social. They weren't so hands-on then.
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While working for Diplomat Records, I helped several artists with their online branding and social media. Once I left the label, I worked directly with artists and noticed many artists were overlooked and underrated if they weren't in 'XXL' or 'The Source.'
When I first started, in 2006, it was an exciting time. Independent, cool, weird artists were being successful, and magazines were writing about them, and people were getting played on radio that were, like, really good.
When I first came to New York, in the '70s, artists were certainly divided about the Andy Warhol persona, and about the work. I thought it was utterly cool - I thought the Factory was utterly glamorous - but there were a lot of artists I really admired and respected who were older that kind of dismissed it, couldn't get it, and felt that there was a lack of seriousness about it.
In the early eighties, there were a lot of artists involved with the music scene. All those young artists, before their careers took off, were into music. Robert Longo used to play some guitar. He had a band for a while. Basquiat had a band. I mean, people were always trying to mix music and art - in fact, I'm guilty of it myself.
Artists working for other artists is all about knowing, learning, unlearning, initiating long-term artistic dialogues, making connections, creating covens, and getting temporary shelter from the storm.
I started with soul music and icons like Aretha Franklin and Etta James and then moved to R&B and artists such as Erykah Badu and Lauryn Hill. Electronic music came later on, when I was in high school and I was really influenced by artists like Skrillex and Major Lazer.
Indie music is 'it' now. It's kind of a revolution to the music: 1980s, 1990s music was getting very sanitized; they were complying with the music industry. Music was getting more and more dead in a way. Now, because of the social climate that's very severe, the artists are compelled to start being real. It's really great that indie music is now.
I am passionate about finding undiscovered and talented artists. I want to help those artists get to the next level and provide existing artists with a new way to reach fans. I wanted to partner with the Cutting Edge Group because they share my vision and have a proven track record in innovation in the music business.
I just look at capitalizing on everything that I feel like G.O.O.D. Music brings to the music industry, our following, and the culture. First of all, we have incredible artists. It's definitely about getting those albums out in a very manicured fashion.
People who are artists professionally are not artists because they want to be artists; they have to be artists. They're compelled to get that creativity out and to share that with others.
We knew what music we liked but not who was from where. As we started to look more into these artists, we started finding out that a lot of the stuff we were most drawn to was made in California.
I'm intrigued on how music is made, that's how I started getting into it. Of course I've been in the booth before, just joking around to see how it is, and I'll make a couple of beats here or there and help my artists out. But other that, I'll stick to listening.
I'm just trying to be an example for all the young artists that are becoming artists every day and working on their craft and trying to help them avoid the pitfalls of the upper management in music and the non-music side of music.
I can write anything and just put it in a zine, and then it's out there. It is like blogging but on paper. It is what I started to do before the computers were all popular.
My thing with New York was that it felt so insular. When I went to L.A., everybody I knew was a cool, amazing musician. In New York, they'd be hunkered down trying to form a band. But in L.A., guys in bands were also playing with other artists, touring with other artists, and collaborating with other artists.
Sometimes it's hard to listen to new music and get motivated, because it's elementary to me - no disrespect to new artists, because that's where we started, too. But it's like they're way back there in first grade, and I'm in college.
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