A Quote by Karen Civil

I am big on not pushing anything that I wouldn't do or use. I understand my brand, vision, and the story I want to tell. I am not into taking short-cuts like tummy teas or waist trainers. I want my brand to be a lifestyle and very premium but, at the same time, relatable.
The Greeks used to use the same stories, the same mythology, time after time, different authors. There was no premium placed upon an original story, and indeed, Shakespeare likewise. A lot of people wrote plays about great kings. They didn't expect a brand-new story. It was what that new author made of the old story. It is probably the same now. We disguise it by inventing what seem to be new stories, but they're basically the same story anyway.
I understand what my brand is. My brand is not my information. My brand is me and what I say is secondary to who I am.
I am very excited to work with people who have a strong vision of what they want. They're trying to tell a story, and they want to use me. I'm there to facilitate that. I really like that. I'm like, "Tell me where your frame is. Tell me what you want, what kind of story you want, and I will facilitate it." That's sort of my job, and it makes my work better when I'm working in that kind of a frame, and hopefully it's their work. It's incredibly collaborative, in the sense that you're working toward a common goal.
You've got to be very insightful about your brand, who you are, and what you mean to people. You've got to be able to inspire the whole organization behind that vision, so that every touch point the consumer experiences with the brand is reflective of that same brand promise.
I am honoured to be a part of H&M's designer collaborations. The work with their team is an exciting, fun process. They are very open to pushing boundaries and to set a platform for creativity. This will be a great way for a wider audience to experience elements of the Alexander Wang brand and lifestyle.
You have to have faith that if you want people to like your brand, you have to do likeable things. There has to be some degree of trust that, if you're an enjoyable brand, people will want to spend time with you.
The challenge at this point is helping a brand understand they're not just commissioning a viral video but tapping into an existing fan base and an audience that's very loyal... It's two brands working together: the Rhett and Link brand and their brand.
I am truly honoured to become ambassadress for Yves Saint Laurent. The brand's modern vision of beauty is very inspiring, and I am particularly proud to represent such an audacious archetype of woman.
I want to have my own brand and there were things I couldn't do because of the 'Strictly' brand and the time involved.
I like computers. It's the first time that I am endorsing a computer brand. I am very computer savvy, so this is certainly up my ally.
Every time I do a partnership with the corporation, it's usually - I mean, it is - reflective of me and they really want who I am. They want what I've established for my brand and the respect and quality that I've established.
In a way I think why the Ghost story is very relatable to a large audience is that it's kind of a coming of age story and it's a realisation of 'I am what I am - what has happened to me, good or bad, that is the sum of who I am now'.
AOL, I think, represented an opportunity for a few things. One is I'm a big believer in the AOL brand, and I think AOL as a brand has touched hundreds of millions of people around the world. Reigniting that brand is a very exciting challenge and a big opportunity.
I understand and respect people who say they want to boycott the Trump brand. I also respect your right to buy his products. But what you miss is that no one in public office, Hilary or Trump should use that platform to profit themselves. In Trump's case there are serious concerns about the conflict of interest in his brand and business ownership. Do we really want a president who had products he can push while working for the American people?
One of the earliest requested features was to do premium filters where a brand could sponsor a filter. It's just not in our wheelhouse. It doesn't feel 'Instagram'-my in the way that the high-quality brand ads do.
When I was a kid, I remember the fear of going into big brand stores. You didn't want to go in because you felt like you couldn't afford anything.
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