A Quote by Kathryn Minshew

Keeping a 'CEO blog' or 'founder's blog' can be a great platform for engaging your users in a nontraditional way, reaching people outside of your product pitch and building rapport without selling them anything except a belief in your ideas.
Writing your own blog platform is like roasting your own coffee: it's impractical and you probably shouldn't do it, but for people who really, truly care about it, it's worthwhile to them for their own personal priorities that sound crazy to everyone else. Well, I write my own blog platform and I roast my own coffee.
Successful blog is a unique voice; and depending on the blog, your own style factors in. To some extent, it might have to do with the graphic aesthetics of a blog. Pretty pictures go a long way these days and many personal style blogs owe a lot to a decent DSLR.
By taking the time to learn how to blog properly, you'll be doing your business an incredible favor, as you will be able to drive a lot of business to your website for your blog.
By having a blog, you can make yourself very accessible to your target audience. You can leave comments open on your blog so you can learn exactly what your audience likes about what you're doing with your business and about what they think you should change.
I had a blog for many years. Once you develop your readership on your blog, and you can put something out there or direct traffic or get attention - it's like a super power.
If you want to continually grow your blog, you need to learn to blog on a consistent basis.
The best part of owning a blog is the fact that you are in control. You can write about anything you want to write about. You can decide how your blog looks. You can decide who to target. You can decide how to monetize the blog. You have full control!
Be the authority on your product/company. You should know more about your product than anyone else alive if you're writing a blog about it.
If you take a print magazine with a million person circulation, and a blog with a devout readership of 1 million, for the purpose of selling anything that can be sold online, the blog is infinitely more powerful, because it's only a click away.
It should feel genuinely good to earn income from your blog - you should be driven by a healthy ambition to succeed. If your blog provides genuine value, you fully deserve to earn income from it.
Blogging is a great way to show your talents and interests to prospective employers, while adding an edge to your resume. If you blog consistently it shows your dedication, passions and creativity - all of which are key attributes employers look for in job candidates.
Too many companies think they want to do a video blog to sell merchandise, but if you turn your site into QVC, you lose. I have an audience that trusts me. It's about building a global brand - not selling four more bottles of Pinot Grigio.
I don't really think of my blog as a real blog. It's a lame blog. It's more like my when-the-mood-strikes update, or smoke signal.
You meet with a CEO or founder. You talk about sales, engineering, product management and give some ideas or suggestions. And the founder quickly understands that you really can help them both operationally and from a strategic standpoint.
Now the truth is, writing is a great way to deal with a lot of difficult emotional issues. It can be very therapeutic, but that's best done in your journal, or on your blog if you're an exhibitionist. Trying to put a bunch of *specific* stuff from your personal life into your story usually just isn't appropriate unless you're writing a memoir or a personal essay or something of the sort.
Without the New York Times, there is no blog community. They'd have nothing to blog about.
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