A Quote by Kelly Asbury
I don't approach my movies with a target audience in mind. I try to make something that's true to the subject matter as much as possible, while still being entertaining and fun.
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I make some movies for myself. I do that sometimes when the subject matter is very sensitive and very personal and I really can't imagine that I'm an audience member. I would lose myself too much if I thought of myself as the audience. There are other types of genre films that I need to be able to direct from the audience, to be right next to you watching the picture being made.
One of the things that sets Oliver Stone apart though is he is commercial. He is mainstream. He makes big movies and he is one of the last guys that can make big movies that actually have something to say, that you know challenge the audience in a way while entertaining them.
[It] is not that television is entertaining but that it has made entertainment itself the natural format for the representation of all experience. […] The problem is not that television presents us with entertaining subject matter but that all subject matter is presented as entertaining. (87)
I like to service the full audience of America, so I try to do things that are just real artistic, like when they don't have the most money, but it's a great piece of work. Then, there are big, fun comedies and big animated movies for kids. I want to do things for my nieces and nephews. Ultimately, we're trying to deliver something entertaining to an audience. As long as it can entertain the audience, and it makes me or my niece and nephew laugh or cry, then I think it's good.
I was never a critic. I was a journalist and wrote about filmmakers, but I didn't review movies per se. I make that distinction only because I came to it strictly as someone who was just a lover of storytellers and cinematic storytellers. And I still am. I'm still a great movie fan, and I ,that love of movies is very much alive in me. I approach the movies I make as a movie-lover as much as a movie-maker.
Never try to fit a target audience. Write what is true to the characters in their settings and the audience will find you.
We know that families and kids are going to be an important part of our audience, so we've always made sure that we've picked subject matter that was appropriate for kids. But I think if you try to target a movie to kids, you're going to fail.
The Christian kids' movies are fun because so many of them are made with low production value, but they're still trying to appeal to a broad audience like a Sesame Street or something. It's always fascinating to see how hidden or obvious they want to make their message. Also, the acting in them can be pretty fun.
I try to make the set as relaxed and fun and stress-free as humanly possible, while still having control over things. It's usually tension that hurts a performance or makes it seem self-conscious.
Because there are so many factors when considering the potential impacts of GMOs on our health and environment, we wanted to make a film that could unpack complex subject matter, while taking the audience on an entertaining ride. It is a very powerful tool because it allows viewers to understand the nature of these very complicated issues in a digestible format, and then hopefully engage in a dialogue about them in their respective homes and communities.
Some movies I make for myself. I just sort of make them for myself. I do that sometimes when the subject matter is very sensitive and very personal and I really can't imagine I'm an audience.
I never think in terms of target audience. I try to write what makes me laugh, so I'm the target audience. I guess I just hope there's another person in America like me.
I want to try to apply my abilities sometimes to make families happy, so I have to make movies at a venue that are not gratuitously violent, that are not using bullets and bloodshed, but are using things like magic and fantasy and enchantment and the imagination. To me that's just all positive stuff. But I am eclectic and I still like to make movies for the midnight audience as well.
Like most portrait photographers, I aim to record the instant the subject is not thinking about being photographed, striving to get beyond the practiced facial performance, reaching for something unplanned. While trying to be as objective as possible, I acknowledge that every gesture is still an act of artifice.
I try to keep things as varied as possible in my career, and after playing something as fun and over the top as Maryann on 'True Blood,' I wanted to find something antithetical to that.
It should be borne in mind that the target is always trying to shift responsibility to get out of being the target. There is a constant squirming and moving and strategy . . . on the part of the designated target. The forces for change must keep this in mind and pin that target down securely. If an organization permits responsibility to be diffused and distributed in a number of areas, attack becomes impossible.
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