A Quote by Kevin Macdonald
The Internet has meant that advertising has migrated; there are hardly any classifieds in newspapers any more because they're all online. If people have a car to sell, for example, they sell it online; they don't go to the newspaper.
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One of the unintended negative consequences of online advertising has been the loss of value in traditional classifieds. It's simply quicker, simply easier for an end user who's online, on a broadband connection, to look things up and to figure out what they want to buy.
We are all advertising, all of the time. If you want to sell your car, what do you do? You clean and polish it and make it the best you can. Some people bake bread when they are trying to sell their house because the smell adds a friendly feeling. Even the priest, with all his or her fervour, is advertising God. Everybody is selling.
For technology companies, information about what people do online is extremely valuable - it can be used to sell targeted advertising or sold to data clearinghouses.
Politics is not really politics any more. It is run, for the most part, by Madison Avenue advertising firms, who sell politicians to the public the way they sell bars of soap or cans of beer.
The number of small businesses in the United States totals about 25 million. Because most of these have a local trading territory, relatively few advertise online. Online advertising reaches the masses of the Internet world, whether they are local or not.
Anybody who comes along and wants to sell a wrestling show, guess who you are not gonna sell it to? You are not going to sell it to FOX and any of its affiliates, and,oh, by the way, you are not going to sell it to NBC Universal or any of its affiliates.
The consistent growth in overall revenues shows marketers may be shifting more of their total advertising budgets to online. This is a natural development as research shows more consumers are spending a larger percentage of their media time online, while the flow of advertising dollars follows.
Because of the way the record business has kind of stumbled and disintegrated, in a way, you're as likely to sell records at your merch table at your gigs as you are to sell them in a regular record outlet or even online.
Football is so popular, people know they can sell their story in a newspaper form or a rating on TV, so they use football because what they are more about is the business of, you know, selling newspapers or seeing commercial time on TV.
The Internet has changed everything. People will be discovered online. People buy music online. It's a completely different way to get entertainment.
No one sells records anymore. It's all about touring. It's all greatest hits records and box sets. And even those don't sell. People just go online.
Obviously it makes a difference if an author has a public online profile of some sort, even just down to the level of having a moderately popular blog. Most books sell 5, 10, or 15 thousand copies. Most are midlist books. With those people, even a modest online presence can make a difference in sales.
I think half the people who get married now have met online. If I think about all the people in my life who married - they met online, online, online. And it makes sense if you think about it, because you fill out this form of 35 things that really define you and - bam - look, you've got two people who match. It works.
The Internet has really democratized ideas. There are no real gatekeepers any more, because if you have a great idea, and you put it online, people will find it and it will get in front of who it needs to get in front of.
Ads sell more than products. They sell values, they sell images. They sell concepts of love and sexuality, of success and perhaps most important, of normalcy. To a great extent, they tell us who we are and who we should be.
It's hard to find things that won't sell online.
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