A Quote by Kirsten Green
The customer wants what the customer wants - when they want it, where they want it, and how they want it. And if you want to build a big business, and you want to be meaningful to a big, broad group of customers, you need to think about how you're going to meet them in the various places where they might expect to see you.
Related Quotes
Business is all about the customer: what the customer wants and what they get. Generally, every customer wants a product or service that solves their problem, worth their money, and is delivered with amazing customer service.
The outside-in discipline requires that you have an explicit customer-based reason for everything you do in the marketplace. Managers need to create what I call "customer pictures," verbal descriptions of customers that highlight the key customer characteristics and make those customers come alive. Although managers never know as much about customers as they want and need to know, the outside-in discipline requires that they construct customer pictures anyway, basing the pictures on whatever hard data they have plus hypotheses and intuition.
One of our first customers asked me how big we want to be. I said I want to be really big. Later, it bothered me that I answered that way. Now I say I just want to be a great company.
Draw the art you want to see, start the business you want to run, play the music you want to hear, write the books you want to read, build the products you want to use – do the work you want to see done.
The issue is not to ask your customers what they want today, but to try to imagine what the customer is going to want in a world where, for instance, their cellphone is in their glasses.
You go real long in this business, and then you have these light-bulb moments. I just had this fleeting moment of fearlessness and a moment of trust in myself that I'm not going to listen to anyone. I'm going to do it how I want to do it. And how I want to do is what people are going to want to see and promoters want to pay for.
Millennials want to find meaning in their work, and they want to make a difference. They want to be listened to. They want you to understand that they fuse life and work. They want to have a say about how they do their work. They want to be rewarded. They want to be recognized. They want a good relationship with their boss. They want to learn. But most of all, they want to succeed. They want to have fun!
Their [American banks] big issue will be if they want to deal with the biggest companies, which are doing a lot of business overseas. How they do that is a big question. It's almost impossible to build a global investment bank from scratch. If they want to do that, they probably will have to do an acquisition.
The phenomenon of the woman who's asked what movie she wants to see, and she says, "I don't know. What do you want to see?" It's a tiny version of a big tendency. Women need to say, "This is what I want."
When an artist wants to paint a painting, they have all those things in their head that they want to portray on a canvas. It's the same thing when I'm pitching. I have all these thoughts going through my head about how I want to pitch: which pitch I want to throw here, and why do I want to throw it?
Traditional local advertising is not what retailers want. They want not just for you to see an ad - they want you to come into the store, to be a repeat customer and to spread the word.
The public wants a great product, but they also want more layers of value. So it's lifestyle, it's takeaway, it's entertainment. It's all of those things and social media facilitates a big chunk of that, because they want to touch and feel you, they want to talk to someone about it, they want to join a community of other people who dance to the beat of a different drummer.
My view is that everything begins with the customer. If you know the customer, then you can match the merchandise and then you can market it. The marketing is kind of the icing. The foundation is the cake. That's the merchandise. Then the question is, "Do the customers want cake, or do they want cupcakes or donuts. What is it?"
I want you to have big dreams, big goals. I want you to strive to achieve them. But I don't want to see you beating yourself up every time you make a mistake.
I'm going to continue doing what I want to do. And if it means I want to go and make a big movie, if it has something to say, I will want to make it. I don't want to spend my life wasting my time. If it's a big movie, I want to do it. If it's a small movie, I want to do it.
I think there is a big group of people out there who disagree about what is going on. They want to have their privacy back, they want to have internet freedom.
Related Authors
Anita Roddick Quotes
English
Businesswoman
Barbara Corcoran Quotes
American
Businesswoman
Carly Fiorina Quotes
American
Businesswoman
Chanda Kochhar Quotes
Indian
Businesswoman
Iris Apfel Quotes
American
Businesswoman
Ivanka Trump Quotes
American
Businesswoman
Jacqueline Novogratz Quotes
American
Businesswoman
Kellyanne Conway Quotes
American
Businesswoman
Marissa Mayer Quotes
American
Businesswoman
Mary Kay Ash Quotes
American
Businesswoman
Nancy Dubuc Quotes
American
Businesswoman
Rosabeth Moss Kanter Quotes
American
Businesswoman
Sallie Krawcheck Quotes
American
Businesswoman
Sheryl Sandberg Quotes
American
Businesswoman
Sophia Amoruso Quotes
American
Businesswoman
Whitney Wolfe Herd Quotes
American
Businesswoman