A Quote by Lee Clow
[In 2007] People's relationship with a brand is becoming a dialog, not a monolog.
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I can pick up a screenplay and flip through the pages. If all I see is dialog, dialog, dialog, I won't even read it. I don't care how good the dialog is - it's a moving picture. It has to move all the time... It's not the stage. A movie audience doesn't have the patience to sit and learn a lesson. Their eyes need to be dazzled. The writer is the most important element in the entire film because if it ain't on the page it ain't going to be on the screen.
People will go into a relationship, if it's a brand new relationship, it's so exciting because it's something brand new, it's variety, it's different. And you're so excited by the feelings. And what most people try to do because they don't want to lose that, they try to control it to make it certain. And if they make it so certain then you become bored in the relationship. It's a delicate balance.
The bottom line in 2007 is that enrollment costs are going up substantially, drug coverage is declining and the brand name coverage in the doughnut hole is being eliminated... Medicare D is an insurance program, not a benefit. As consumption increases, so too will cost. The changes in 2007 clearly demonstrate the limitations of the program.
I've fondly dreamed of becoming the face of an important brand since I was a child, in the same way that others dream of becoming an astronaut. I dreamed of this as I first and foremost dreamed of becoming an actor and would look up at these huge posters of celebrities while driving along motorways or crossing under bridges.
I don't think of myself as a brand, simply a designer. A fashion designer who is married to an artist and together we have woven a body of worth through the years - with hopefully a recognizable signature. I look forward to one day becoming a brand... But that takes a business structure with brilliant business people to run it. I do look forward to that chapter in our life.
If you look at companies with upside potential, Twitter's right there. They've established a brand in a world where it's extremely difficult to establish a brand. It's a global brand, people recognize it, people want to let you know what their Twitter handles are, etc.
I decided I'd try my hand as a stand-up comedian, as I loved making people laugh, and appeared at the Latitude Festival, won the 2007 Laughing Horse New Act of the Year, and was a nominee for winner of the 2007 So You Think You're Funny competition.
I learned all my life skills working in a restaurant. How to have a relationship, manage, develop a brand, dress people, make people confident - everything.
Face the Nation' is a brand, a mantle, and it's a responsibility to continue to uphold, and to protect. My job is to maintain the brand, grow the brand, and along with our executive producer Mary Hager, help bring the brand along without in any way devaluing the trust that people have bestowed on us over the years.
In 2007, in the early 2007, everybody saw the housing market was falling, and at any given moment a lot of people thought it was going to fall more, and a lot of people thought it was going to rebound. You just didn't know.
Each brand leader is focused on ensuring that the brand relationship with its customer is strong and differentiated. To accomplish this differentiation, we plan to offer her even more unique product and talk with her in new and exciting ways.
Just build your brand from day one, man. Your brand is your name, basically. A lot of people don't know that they need to build their brand, your brand is what keeps you moving.
What makes the BJP or its government of Modi a brand for the elections - it is some content that makes the brand. Hollowness cannot create a brand, chest-thumping can't create a brand. Ultimately, the quality of the product creates a brand.
Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust.
After selling the business, and the Patrick Cox brand in 2007, I had a three-year non-compete, where I just spent a lot of time hanging all over the world on beaches and having fun.
Good advertising is a dialog with people.
