A Quote by Lee Clow
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I'm not an ad-libber. If I'm asked to ad-lib, I can ad-lib forever and it's really fun to do that, but I find that well-written scripts are put together very carefully. Once you start to ad-lib and add words to sentences, there's a slacking that happens. When it's good writing, it's taut. I'm not judging people who do ad-lib.
Whenever you go out to eat you gotta get the appetizer. 'Cause the appetizer's just an excuse for an extra meal. You're always like "Lets see, I will start with the 80 buffalo wings...and do you have a low-cal blue cheese? 'Cause I don't wanna fill up too much."
Imagine you're watching '30 Rock' and an ad comes on, but you don't like it. With Hulu Ad Swap, you can actually click the button and trade out the ad. So for the first time ever, a consumer is in control of their ad experience. For us, it's a big win because users are able to take control of what they see.
When reached for comment on the charges, Martha didn't say much, (only) that a subpoena should be served with a nice appetizer.
I should warn you, I’m an expert on vampires. I’ve seen every episode made of Buffy, Angel, and Forever Knight, so don’t think a little fang-flashing is going to scare me.” – Nell to Adrian Oh, my God! You bit me on the leg! You drank my blood! I am not an appetizer!” You are much more then an appetizer. You are a twelve-course banquet. – Nell & Adrian I slid my tongue around the glossy enamel of his teeth, pausing to stroke down the length of an elongated canine tooth. Yeah. I know. How stupid is it to French kiss a vampire and not expect sharp teeth? – Nell
So paid media is when you buy an ad - typically in a presidential campaign that will be in Iowa, New Hampshire, the early states. It costs some money to make the ad, but the greatest cost is in actually placing the ad on TV.
The whole acting thing is a buffet. One, in terms of role choice and movie choice, I like to do lots of different things, and I think that's the whole fun of it. But I also see it as a buffet in terms of the character.
I think titles are tricky because they're like a really short ad for the book. And like an ad, they should open the door in a way that might be more accessible than the book itself. So I always like titles to be familiar. I'm not trying to break ground with the title itself. The title should feel like something already celebrated.
YouTube offers the best solution by running an ad before showing the video, but also offering a 'skip ad' button that you can click after five seconds to go directly to the video if you are not interested in the ad. Now, that's what I call consumer sovereignty!
Marketing is selling an ad to a firm. So, in some sense, a lot of marketing is about convincing a CEO, 'This is a good ad campaign.' So, there is a little bit of slippage there. That's just a caveat. That's different from actually having an effective ad campaign.
Instead of just purchasing an ad campaign, target test and measure. Give an ad a small try. If the response is enough to pay for the ad, make it larger. With a franchise, ask the most successful franchisees what they did. Ask the bottom five guys what they did and avoid it.
The problem with being on the road - especially in a hot place like Florida - is that you can begin to think you're on holiday. You can partake of the buffet a little bit more than you should, so you have to have a routine.
If you're Burberry or Gucci, you're not going to run a banner ad. To get brand ad dollars to move to digital, you need to create a beautiful experience.
There's nothing wrong with sending a quick note if you're busy or just want to flirt, but it's hard to have any real interaction over text. In the buffet of communication, text messaging should be a side dish, not the entree.
I regard this conclusion as coming in the same sort of category, of historical probability so high as to be virtually certain, as the death of Augustus in AD 14 or the fall of Jerusalem in AD 70
While eating your appetizer, don't be concerned with dessert.
