A Quote by Lee Clow
Managing brands is going to be more and more about trying to manage everything that your company does.
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If you never allow your children to exceed what they can do, how are they ever going to manage adult life - where a lot of it is managing more than you thought you could manage?
Basically, managing is about influencing action. Managing is about helping organizations and units to get things done, which means action. Sometimes, managers manage actions directly. They fight fires. They manage projects. They negotiate contracts.
Managing risk is a key variable, frankly, all aspects of life, business is just one of them, and one of the things that most people do in terms of managing risk, that's actually bad thinking, is they think they can manage risk to zero. Everything has some risk to it. You know, you drive your car down the street, a drunk driver may hit you. So what you're doing is you're actually trying to get to an acceptable level of risk.
Managing a country is like managing a company in many ways. It maybe involves more complicated issues, but its the same skills.
Managing a country is like managing a company in many ways. It maybe involves more complicated issues, but it's the same skills.
You can't manage time, you actually only manage what you do during time. So the management issue is not so much about time, it's more about how do you manage your focus, how do you manage your actions and your activities in terms of what you do.
The more valuable you become [in your company], the more influence you have, the better communicator you are, you manage your time better, and you recognize people for their contributions. You also become more valuable as a spouse, parent and friend.
Authentic brands don't emerge from marketing cubicles or advertising agencies. They emanate from everything the company does.
When you manage your company for long-term shareholders, and you manage the company for clients, two of the biggest stakeholders, you will make the right decisions.
The impresario function is about intervening with the company's more administrative management structure. It is about trying to establish a sense of boundaries and budgets and milestones and so forth on a project that does not necessarily lend itself to milestones. It is about translating between the intimate interior environment of the creative work team and the company's need to make money. And finally, it is about positioning the fruits of the creative process in the marketplace and selling them.
I think it is rewarding to manage, but it is not what I am passionate about. Managing more than 200 people, maybe 150 people, isn't fun to me and is not my skill set.
We have a society that is going through life not talking about what's really hard about life and trying to pretend like everything's great when it's not. As a result, people feel more and more isolated.
In the Internet economy, information is everything: The more a company knows about a consumer, the more carefully it can tailor its advertising to that customer, and the more revenue it can generate in return.
Building a more compassionate society is going to be a bilateral exercise between individuals and the brands that represent their aspirations, their values and their truths. People make brands. If people are compassionate, brands will be compassionate in return.
I guess it's about getting older. I know that I'm going to lose people that I love - I'm going to die myself - so everything seems to be getting somehow sweet and more important and more special and more humbling and more challenging and more terrifying all at the same time.
I have enough problems trying to manage a team, without managing the FA.
