A Quote by Lee Unkrich

If you try to target a movie at kids, you end up with something that makes parents take a nap. — © Lee Unkrich
If you try to target a movie at kids, you end up with something that makes parents take a nap.
At times, parents foist their own choices on kids and try to get them to read the classics. But kids have very high filters and don't take to it. At other times, parents simply don't know what books to select for their children and end up giving books that aren't appropriate.
We know that families and kids are going to be an important part of our audience, so we've always made sure that we've picked subject matter that was appropriate for kids. But I think if you try to target a movie to kids, you're going to fail.
Some parents let kids "learn on their own skin" and many of those kids end up, as adults, languishing on their parents' sofas.
Designing kids clothes is something personal to me because I'm a mother. So to be able to see my kids wearing something I've designed is very fulfilling. With the kids' collection, we really try to focus on great quality with an accessible price point in styles that appeal to both parents and kids.
What I recommend is this: after you've talked to everybody, go take a nap! Take a nap. Your body really needs to sleep. It's like washing your face. If you can't afford a three-hour nap, do a one-hour nap. If you can't afford a one-hour nap, do half an hour. If you can't afford half an hour, do fifteen minutes.
It's a mistake to just go make a movie where the whole thing is talking down to the kids like, "Ok, we gotta bring the IQ of this movie down because it's a kids movie" You don't have to do that, kids can laugh and parents can laugh at different parts and that's fun, and you see that with all of the great kids movies.
I try to be careful because technology changes so much over the years. But some things don't change. Kids and parents have disagreements, kids try to manipulate, parents try to sit down with rules and regs. That part never changes
I try to be careful because technology changes so much over the years. But some things don't change. Kids and parents have disagreements, kids try to manipulate, parents try to sit down with rules and regs. That part never changes.
I spent a lot of time in boarding school. This is something I will never do to my kids. I think if you're having kids, then you have to take care of them; otherwise, what's the point? There are many things that parents say are good for the kids, but the truth is they say that because it is good for the parents.
It's up to the parents to watch their kids and make sure their kids aren't doing any crazy drugs. I always blame the parents. When their kids are doing something crazy, I blame the parents.
Kids want you to take them to whatever kid movie is opening, and you just hope it's good because you're going to buy a ticket, no matter what. If it's no good, you kind of drape your arm over your kid so they don't get smashed, and you take a little nap.
My parents want me to be a lawyer or something like that. Something steady. That's always their main concern as parents: "Oh, you need a salary, you need life insurance, why aren't you having kids?" But in the end, they're happy about it.
Kids know they can't make it alone, yet at the same time, built into each one of us, is a survival ethic. It says, "Nobody cares and you have to look out for yourself and if you don't, you'll die." These two things work against each other. I think most kids are very frightened of their parents, and that's what all fairy tales reflect: Parents will fail you and you'll be left on your own. But, of course, everything comes out right in the end and the parents take you back.
People think, 'You're an actor, you can afford clothes,' but I just try to take the clothes from the movie, which makes the selecting of film projects that much more difficult, because you try to play characters that might wear something you'd want to wear.
At the end of the day if you want to effectively market to a target group, you're not going to appeal to everybody. Those companies that try and cater to everybody, end up making everybody not care.
As kids do, they're smart, and even if parents try to keep things away from them, conflict and issues and whatnot, kids pick up on what's happening.
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