A Quote by Leo Burnett

I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one.

Leo Burnett

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Ad Any Bad Fool Genius Good Hands His I Have Learned Keep Learned Off Real Real Genius Takes Write

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Leo Burnett
American - Businessman
October 21, 1891 - June 7, 1971

I've learned any fool can write a bad ad, but it takes a real genius to keep his hands off a good one.

Daniel J. Boorstin

Any fool can write a novel but it takes real genius to sell it.

J. G. Ballard

Any fool can take a bad line out of a poem; it takes a real pro to throw out a good line.

Theodore Roethke

I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.

Leo Burnett

One of the things I learned on the street was to trust life and to keep hands off of it, and that feeling continues in the rest of the works that I do, the portrait, the landscapes, or any interest that I have. Things are good enough as they are, there's no reason to tamper with them.

Joel Meyerowitz

Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.

David Ogilvy

Any intelligent fool can invent further complications, but it takes a genius to retain, or recapture, simplicity.

E. F. Schumacher

A tragedy is a tragedy, and at the bottom, all tragedies are stupid. Give me a choice and I'll take A Midsummer Night's Dream over Hamlet every time. Any fool with steady hands and a working set of lungs can build up a house of cards and then blow it down, but it takes a genius to make people laugh.

Stephen King

Any intelligent fool can make things bigger and more complex... It takes a touch of genius - and a lot of courage to move in the opposite direction.

E. F. Schumacher

Any fool can make something complicated. It takes a genius to make it simple.

Woody Guthrie

In the year and a half I was on SNL, I never saw anybody ad lib anything. For a very good reason - the director cut according to the script. So, if you ad libbed, you'd be off mike and off camera.

Harry Shearer

Constant work, constant writing and constant revision. The real writer learns nothing from life. He is more like an oyster or a sponge. What he takes in he takes in normally the way any person takes in experience. But it is what is done with it in his mind, if he is a real writer, that makes his art.

Gore Vidal

It takes a man of genius to travel in his own country, in his native village; to make any progress between his door and his gate.

Henry David Thoreau

When everything seems to be set to show me off as intelligent, the fool I always keep hidden takes over all that I say.

Pablo Neruda

Any fool can write a book and most of them are doing it; but it takes brains to build a house.

Charles Fletcher Lummis

I learned the bad guys are not always bad, the good guys are not always good, and to quote Captain Barbossa, the parameters are like rules, mostly guidelines. And that it takes a little bit of bad boy to fight the evil in the world. --Terri Mitchell

Sherrilyn Kenyon

A Quote by Leo Burnett

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