A Quote by Leo Burnett

I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.

Leo Burnett

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About Ad Advertising Easier Far Good I Have Learned Learned Speech Than Write

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Leo Burnett
American - Businessman
October 21, 1891 - June 7, 1971

The thing that has always baffled me about people's perception of my writing is the sense that I'm a very controversial, opinionated, polarizing person. I feel like I write about things that I'm interested in, and I describe why they're interesting to me. I could be negative, I guess. It's far easier to write why something is terrible than why it's good.

Chuck Klosterman

I have learned that you can’t have good advertising without a good client, that you can’t keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for.

Leo Burnett

I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for.

Leo Burnett

I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one.

Leo Burnett

I've learned any fool can write a bad ad, but it takes a real genius to keep his hands off a good one.

Daniel J. Boorstin

It is much easier to write a good Times leading article than a good joke in Punch.

Gilbert K. Chesterton

It is far easier to travel than to write about it.

David Livingstone

Any negative review you write, they'll say, "Oh, you're being so mean." I think the problem with a lot of criticism is that too many critics either write just description or they write in a Mandarin jargon that only a handful of people can understand, or they write happy criticis - everything is good that they write about. I think that's really not good. I think it's damaged a lot of our critical voices.

Jerry Saltz

Never sit staring at a blank page or screen. If you find yourself stuck, write. Write about the scene you're trying to write. Writing about is easier than writing, and chances are, it will give you your way in.

Laini Taylor

I think pain is the best feeling for song writing. You can write good happy songs, but I think the kind of bruiting, depressing ones are more effective. They are easier to write when I am impassioned and angry. It is a good way to channel that negative energy.

Adam Levine

It's hard to write any good song. It seems more rewarding, or maybe just easier, to write sad ones.

Eric Bachmann

One thing I learned is how much easier it is to write about clothes than it is to make them.

Suzy Menkes

A letter is always better than a phone call. People write things in letters they would never say in person. They permit themselves to write down feelings and observations using emotional syntax far more intimate and powerful than speech will allow.

Alice Steinbach

Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.

David Ogilvy

It is easier to write an indifferent poem than to understand a good one.

Michel de Montaigne

It's so much easier to write for a person in your life than to write for some imagined readership, so you write something that's more intimate and true.

Jonah Peretti

A Quote by Leo Burnett

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