A Quote by Leo Burnett
The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.
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The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.
Words create pictures, and pictures in your mind create words. And then the words come back out your mouth....And when that spiritual force comes out it is going to give substance to the image that's on the inside of you. Aw, that's that visualization stuff! Aw, that's that New Age! No, New Age is trying to do this; and they'd get somewhat results out of it because this is spiritual law, brother.
I hope for quick, fluent copy and memorable pictures. The words would not 'describe' the pictures; the pictures would not 'illustrate' the words. Together, they would carry a stamp and tell a story.
I don't like pictures in books. I feel that the pictures diminish the words, and the words diminish the pictures, and it doesn't work.
The combination of pictures and words together can be really effective, and I began to realise in my career that unless I wrote my own words, then my message was diluted
The combination of pictures and words together can be really effective, and I began to realise in my career that unless I wrote my own words, then my message was diluted.
I'm a photographer and my pictures are used in advertising campaigns. But I don't do advertising. Do you hear me? I take pictures. I'm not an advertising agency. I'm not an advertising man.
I love the interplay between words and pictures. I love the fact that in comics, your pictures are acting like words, presenting themselves to be read.
My movies more often are told through pictures, not words. But in this case, the pictures took second position to the incredible words of Abraham Lincoln and his presence [...] I was less interested in an outpouring of imagery than in letting the most human moment of this story evolve before us.
Comics are words and pictures. You can do anything with words and pictures.
Good advertising is a happy wedding of words and pictures, not a contest between them.
The text illustrates the pictures - it provides a connective tissue for me. I usually refine the text last, partly because pictures are harder to do, so it's easier to edit words - I use text as grout in between the tiles of the pictures.
I did all the stuff that people do - film, performance, photography, pictures and words, words and pictures. In retrospect, I was trying to find some way to put things - meaning images and forms - together that highlighted some idea of what was underneath the surface of an image, what determined how something was seen.
In other words the pictures are in a kind of relationship with each other which is touching only at points rather than pictures being illustrations of poems or poems extrapolations of the pictures.
The advice I continually give to young writers is this, "Learn to paint pictures with words." Not just once upon a time, but ... In the long secret dust of ages, beneath a blue forgotten sky, where trade winds caress the sun bleached shores of unknown realms ... See, as much as there are words in poetry, there is a poetry in words. Use it, stay faithful to the path you have set your heart upon and follow it.
New technology creates a new marketplace of words, creating totally new words and changing the meaning and application of existing ones. In doing so, it has a potent opportunity to create new misconceptions and confusion.
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