A Quote by Linda Johnson Rice
We have signed an exclusive licensing agreement with a company called TurnerPatterson, another African-American company, and what I thought would be a great vehicle for 'Ebony,' since it is such a strong brand name with tremendous loyalty, is to grow that brand name even more across different areas.
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I thought a company that provides mutual-fund information could be a great business, because you could construct an effective moat by building large financial databases and customer lists and a strong brand name.
I always disagreed with the separation of the name and the brand and the person To build on that name and brand is one thing. To divorce the name and the brand from the person was not an approach that I agreed with.
The NeXT purchase is too little too late. The Apple of the past was an innovative company that used software and hardware technology together to redefine the way people experienced computing. That Apple is already dead. Very adroit moves might be able to save the brand name. A company with the letters A-P-P-L-E in its name might survive, but it won't be the Apple of yore.
If you use your own name as your business brand, keep in mind that if you lose that brand, you have lost your name. And that is a bit of a problem going forward in life. If you decide to make up a name, and if you have lost that name, then who cares. But when it is your name on the products, and you lose it, that is the game changer.
Brand-name drugs have no competition, since the government grants them very long, exclusive marketing rights.
At the onset, I decided to name my brand LVL XIII - which means Level 13. The number 13 identified within the name and concept of the brand references throughout history that every creation begins at the level of thought and idea.
Brand is much more than a name or a logo. Brand is everything and everything is brand
People know my name, and because of that, I have more leverage as a professional fighter. And as a professional fighter, as a professional wrestler, that is something we are all battling for. We want to make our brand a name brand and a household name. And that essentially gives us more leverage and helps us provide for our families.
The bitter might be just an initial reaction of, 'Oh my goodness, it's sold,' but not really understanding fully that I will be chairman emeritus of the new company, which is Ebony Media Operations. It is African-American led and owned, and I have a seat on the board, and I also have an equity position in the company, so I'm still there.
Just build your brand from day one, man. Your brand is your name, basically. A lot of people don't know that they need to build their brand, your brand is what keeps you moving.
What we are trying to do at Virgin is not to have one enormous company in one sector under one banner, but to have two hundred or even three hundred separate companies. Each company can stand on its own feet and, in that way, although we've got a brand that links them, if we were to have another tragedy such as that of 11 September - which hurt the airline industry - it would not bring the whole group crashing down.
I was introduced to 7 Charming Sisters at an Emmy Award Show event. When they approached me to become a brand ambassador, I was over the moon about working with the brand. What impressed me even more as a disability advocate is the fact that the company is dedicated to employing people with disabilities.
I have no brand loyalty to toothpaste. It's absolutely a different brand every tube.
I sensed my chance and embraced the telecom business. I started marketing telephones, answering/fax machines under the brand name Beetel, and the company picked up really fast.
Your brand is your name, basically. A lot of people don't know that they need to build their brand; your brand is what keeps you moving.
For years, the company was known as a women's shoe company. Then we added men's clothing, shirts and shoes, and people thought of us as a men's brand.
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