A Quote by Lisa Su

Great graphics requires more than just high-performance hardware. Gamers know software is just as important. — © Lisa Su
Great graphics requires more than just high-performance hardware. Gamers know software is just as important.
Software is more important than hardware.
It wasn't until the Apple Macintosh that people understood what true hardware-software integration was about. It took one company to line it up: low-cost hardware, cool graphics, third-party products built on top of it, in an all-in-one attractive package that was accessible to consumer marketing.
For a business plan written when the hardware was a wire-wrapped board and the software was three demos on a graphics substrate, it was pretty close.
To be a manager requires more than a title, a big office, and other outward symbols of rank. It requires competence and performance of a high order.
Software and hardware design is less different than software designers think, but more different than hardware designers think.
Security can be enhanced with hardware. You can have a software-only solution, but it can be made more robust in conjunction with hardware.
We're not in hardware for hardware's sake. We're in hardware to be able to express all our platform and productivity software in a way that's unique.
At a certain point, the services that you build around the hardware become more important than the hardware itself.
...One of the most important lessons, perhaps, is the fact that SOFTWARE IS HARD. From now on I shall have significantly greater respect for every successful software tool that I encounter. During the past decade I was surprised to learn that the writing of programs for TeX and Metafont proved to be much more difficult than all the other things I had done (like proving theorems or writing books). The creation of good software demand a significiantly higher standard of accuracy than those other things do, and it requires a longer attention span than other intellectual tasks.
Software is getting slower more rapidly than hardware becomes faster.
We're also looking a lot at graphics and video. We've done a lot on a deep technical level to make sure that the next version of Firefox will have all sorts of new graphics capabilities. And the move from audio to video is just exploding. So those areas in particular, mobile and graphics and video, are really important to making the Web today and tomorrow as open as it can be.
I think it's highly likely that we'll continue to have high-performance graphics capability in living rooms. I'm not sure we're all going to put down our game controllers and pick up touch screens - which is a reasonable view, I'm just not sure I buy into it.
We try to continually push ourselves to do more and more, not just on the hardware side but also in terms of developers' tools so they can take advantage of the hardware that's there, in the best way.
High-quality software is not expensive. High-quality software is faster and cheaper to build and maintain than low-quality software, from initial development all the way through total cost of ownership.
A geek is a guy who has everything going for him but he's just too young. He's got the software but he doesn't have the hardware yet.
My philosophy is, I can't make every product that can possibly use a high-performance CPU and graphics. Why shouldn't I enable others, in a positive fashion, to leverage AMD IP in more places?
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