A Quote by Lisa Su

My view of AMD is that we have a tremendous set of technology assets, people, capability, customer relationships. We're not going to define ourselves in somebody else's shadow.
We are reinventing ourselves as a company. Compaq is taking ownership of its customer relationships and accountability of our customer's needs.
I love high-performance technologies, the stuff that's the brains of today's products, and AMD was one of the few companies that had this type of technology. I always believed that it was a company that had great technical capability but needed better business focus.
In real life, a relationship takes a long time. Either somebody is involved with somebody else, and that's ending, or somebody's hung up on an ex, or your job isn't going right, and so you're focused more on that than relationships. It just takes a lot for two people to get together.
India has the capability to create a fairly extensive defence manufacturing capability in many areas, and as a country and as an industry, we have matured in terms of technology and capability to make this happen.
Technology and the Internet have created a new set of relationships. It's changed the social fabric of promotion: advertising, dating. Part of art world judgment, part of it, is based on people's statistics; their measure of financial value: of likes, of popularity. Data and technology are invading the traditional and classic set of criteria.
Traditional computing is always going to be a part of AMD's business, but our technology can go further.
People should have an escape valve for their money, their assets. If you have substantial financial assets, the government is going to confiscate the purchasing power of those assets and spend it.
If you can hold the tension of opposite points of view in your intimate relationships with people, instead of making somebody right and somebody wrong, you are really taking an evolutionary step.
You know what your trouble is? You're the kind who always reads the handbook. Anything people build, any kind of technology, it's going to have some specific purpose. It's for doing something that somebody already understands. But if it's new technology, it'll open areas nobody's ever thought of before. You read the manual, man, and you won't play around with it, not the same way. And you get all funny when somebody else uses it to do something you never thought of.
Often, very talented technical people find it extraordinarily difficult to take the viewpoint of customers, who are often ignorant about the technology and who may have strong and perhaps incorrect prejudices about it. The technical people may believe, deep down, that they know better what customers "should" need. Customers, of course, have a different perspective. They want products that will solve customer problems and provide other customer benefits, and will do so without undue risk or cost. Not infrequently, customers view advanced technology itself as a risk.
These days, insecure in our relationships and anxious about intimacy, we look to technology for ways to be in relationships and protect ourselves from them at the same time.
I think AMD is at our best when we're working with a customer and allowing them to do something they couldn't do before.
We set the standard of how we want to be treated. Our relationships are reflections of the relationships we have with ourselves.
Learn how to set goals. That's the key to everything. That includes designing your own success. You define what the goal is, it's not somebody else's goal, it's yours.
If you tailor your news viewing so that you only get one point of view, well of course you're going to think somebody else has got a different point of view, and it may be wrong.
We do not view the company itself as the ultimate owner of our business assets but instead view the company as a conduit through which our shareholders own assets.
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