A Quote by Lisa Su
When I step back and look at what's important to AMD, it's about graphics leadership - visual computing leadership - as well as a strong computing experience. We have the capability to integrate those two together.
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If you look back over the history of computing, it started as mainframes or terminals. As PCs or work stations became prevalent, computing moved to the edge, and we had applications that took advantage of edge computing and the CPU and processing power at the edge. Cloud computing brought things back to the center.
It's possible to do computing in the Cloud, PlayStation 4 can do computing in the Cloud. We do something today: Matchmaking is done in the Cloud and it works very well. If we think about things that don't work well... Trying to boost the quality of the graphics, that won't work well in the Cloud.
Computing shows up in many different ways. You have computing that you wear, computing that you carry. What you think of as the traditional PC market has a long tail of usage, particularly in the commercial world, but also in consumer.
Computers and computing are all around us. Some computing is highly visible, like your laptop. But this is only part of a computing iceberg. A lot more lies hidden below the surface. We don't see and usually don't think about the computers inside appliances, cars, airplanes, cameras, smartphones, GPS navigators and games.
Cloud computing means you are doing your computing on somebody else's computer. Looking ahead a little, I firmly believe cloud - previously called grid computing - will become very widespread. It's much cheaper than buying your own computing infrastructure, or maybe you don't have the power to do what you want on your own computer.
The old computing was about what computers could do; the new computing is about what users can do. Successful technologies are those that are in harmony with users' needs. They must support relationships and activities that enrich the users' experiences.
There's been a big evolution since the days of personal computing. People had a concept of one computing device per family or maybe per person. We've clearly evolved to computing devices becoming more personal.
I would like to emphasize strongly my belief that the era of computing chemists, when hundreds if not thousands of chemists will go to the computing machine instead of the laboratory for increasingly many facets of chemical information, is already at hand. There is only one obstacle, namely that someone must pay for the computing time.
Cloud is about how you do computing, not where you do computing
Traditional computing is always going to be a part of AMD's business, but our technology can go further.
Customers get vested in certain paradigms of computing, and those large vendors will try to keep those customers in those paradigms of computing for as long as possible. That's where you basically get the term cash cow.
Being at NASA and having the access to both computing capability and satellite observation capability is kind of the ideal research situation to try to understand global climate change.
The interesting thing about cloud computing is that we've redefined cloud computing to include everything that we already do.
The cloud is this gigantic computing vehicle that delivers computing services to every single industry.
Internally, we're focused on building our own technology, leveraging all the momentum that's out there around wearable computing and mobile computing and PC computing. But at the end of the day, all the code we've written and all the invention we've created has been focused on our own tech and our own products.
The idea of free software is that users of computing deserve freedom. They deserve in particular to have control over their computing. And proprietary software does not allow users to have control of their computing.
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