A Quote by Lynda Resnick
If you have a business website, make it stickier; redo the merchandising often and try new things until you hit the right homepage... then try and beat that. The most important audience drivers on the Internet are paid search and key word optimization. Concentrate on those. They are very inexpensive compared to banner advertising.
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If you have a business website; make it stickier; redo the merchandising often and try new things until you hit the right homepage...then try and beat that. The most important audience drivers on the internet are paid search and key word optimization. Concentrate on those. They are very inexpensive compared to banner advertising.
Advertising always corrupts the goal of the search engine, which is to try to give you the most important stuff, not the stuff someone paid there to be there.
We have always tried to concentrate on the long term, and to place bets on technology we believe will have a significant impact over time. It's hard to imagine now, but when we started Google most people thought search was a solved problem and that there was no money to be made apart from some banner advertising. We felt the exact opposite: that search quality was very poor, and that awesome user experiences would clearly make money.
Search marketing, and most Internet marketing in fact, can be very threatening because there are no rules. There’s no safe haven. To do it right, you need to be willing to be wrong. But search marketing done right is all about being wrong. Experimentation is the only way. No one really knows whether that page will rank #1 in Google; no one really knows which paid search copy will get the highest click rate. Even experts can’t tell you which content will attract the most links. You just have to try it and see.
I'm not naive, I know that bad things happen, but most people do the right thing most of the time. Most people wake up and they try to do what's right for their relationships, whether it's marriage or family. They try to do what's right for their job. They try to make a better world for those around them, and that's what I want to write about.
Search engine marketing and search engine optimization are critically important to online businesses. You can spend every penny you have on a website, but it will all be for nothing if nobody knows your site is there.
The business model for content is to be paid for it. You can be paid for it either though advertising or subscriptions or some new invention, but right now what we've got is advertising revenue and subscription revenue as the only way to be paid for content.
I try to be a good representative for country music. But as a country artist, it's important to move the needle and make a difference beyond your core audience. But you can't ever strategically try to accomplish that; then things get weird.
If you have an important point to make, don't try to be subtle or clever. Use a pile driver. Hit the point once. Then come back and hit it again. Then hit it a third time - a tremendous whack.
And it comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do too much. We're always thinking about new markets we could enter, but it's only by saying no that you can concentrate on the things that are really important.
Usually we try to figure out what we think would make us happy, and then try to make those things happen. But happiness isn't circumstance-de pendent. There are people who have every reason in the world to be happy who aren't. There are people with genuine problems who are. The key to happiness is the decision to be happy.
On the Web, usability is a necessary condition for survival. If a website is difficult to use, people leave. If the homepage fails to clearly state what a company offers and what users can do on the site, people leave. If users get lost on a website, they leave. If a website's information is hard to read or doesn't answer users' key questions, they leave. Note a pattern here?
[ To break the law] would still be an imperative. I guess we do it for both reasons. You try to be a Christian, you try to come from that tradition of the Jewish prophets and then Christ and everything since. That becomes your handbook. "Witness" is the key word. You witness against the injustice, against the atrocity, against the heavy-handedness, and all the rest. We try to make a statement to other people, and we try to say it's your responsibility, too.
It doesn't matter if you're good at anything, just try your best. Then there's the idea that individually they're flawed but together they can do amazing things. I think that's a very nice message and it's not something you hit people over the head with. It just comes with The Muppets; it's what they're about. It's that kind of innocent try, try, try quality. And it also makes them underdogs. You can't help but support the underdog.
Good website practice and optimizing for conversion usually makes for good search engine optimization. These work together to ensure you drive quality traffic and can persuade that traffic to help you meet your business goals.
I think there's more stressful periods than others when you're launching new things or going into a new business, or there are many things that can stress you out. Having to let people go, that's stressful. Never fun. But for the most part, I try to manage a schedule that's achievable and try not to make a schedule that's not. And a lot of times, sometimes it becomes a little unmanageable, but in spurts. So I think being able to make an achievable schedule, one that I know I can accomplish.
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