A Quote by Maelle Gavet
Competition is good because we need to educate customers, and Ozon.ru itself will not be able to do it.
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Ozon.ru is made up of four businesses. Ozon.ru is an online retailer, O'Courier focuses on shipping, Ozon.Travel, and our most recent acquisition, Sapato, the leading online shoe and accessory retailer.
After I completed the project for BCG, I was offered the position of Director of Marketing for Ozon.ru.
Sometimes there are customers who get in difficulty because of situations that are out of their control. These are customers with genuine needs, and the role of the bank is to accommodate these customers, and there is a real need to reschedule the loans of these customers.
The business plan should address: "How will I get customers? How will I market the product or service? Who will I target?" The principles of a business plan are pretty much the same. But after page one to two, everything is unpredictable, because costs or competition will change and you don't know how things will be received by the market. You have to be able to continually adapt. Companies that fail to adapt will die. Others are brilliant at adapting.
They will come to learn in the end, at their own expense, that it is better to endure competition for rich customers than to be invested with monopoly over impoverished customers.
It's very hard to establish an economy of trustworthiness. The key is continuing to innovate and to keep your customers through innovation, because the customers can leave. But once you are a dominant player that continues to innovate and provide a good deal, customers will stay with you.
Often, very talented technical people find it extraordinarily difficult to take the viewpoint of customers, who are often ignorant about the technology and who may have strong and perhaps incorrect prejudices about it. The technical people may believe, deep down, that they know better what customers "should" need. Customers, of course, have a different perspective. They want products that will solve customer problems and provide other customer benefits, and will do so without undue risk or cost. Not infrequently, customers view advanced technology itself as a risk.
If it's servicing a real need, that doesn't go away in a recession. If you're serving a true need, and if you have a loyal group of customers that are falling... As the world goes through a tough time, these customers will stay with you.
Grown-up clothes are more appealing because customers need to be able to project themselves into them.
Often people say they can't base their strategies on customers because customers make unreasonable requests and because customers vary too much. Such opinions reveal serious misconceptions. The truly outside-in company definitely does not try to serve all the needs of its customers. Instead, its managers are clear about what their organization can and should do for customers, and whatever they do they do well. They focus.
Talk to your customers. Find out what they need. Don't pay any attention to the competition. They're not relevant to you.
You must fire bad customers just as you would fire a bad employee. If you do not get rid of your bad employees, the good employees will leave. If I do not fire bad customers, not only will my good customers leave but many of my good employees will leave as well.
You have to have what your customers need because if you don't have what your customers need, you're not going to have customers.
First, educate yourself about what a vegan diet entails and why it is beneficial to your health. You need to understand and embrace the philosophy or you will not be able to make such a drastic dietary change. Secondly, make the change over time. Don't try and "go cold turkey"; you will shock your system and you will develop cravings that you may not be able to fight off. If you take your time and let your body adjust you will be eating a completely different diet before you realize it.
Our great country was founded on hard work and competition. That sense of grit is the main principle in our free-market economy where consumers have choice, because competition breeds choice, better quality, and better prices for customers.
Somebody once said, educate a woman and you will educate a family. I am saying, empower a woman to become an entrepreneur, and you will create an entire family of entrepreneurs. Woman entrepreneurship is the need of the nation right now. It's the surest and quickest way to make India a superpower.
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