I watch films, so I know what it is to be there in a theatre as the audience. So I always want to communicate with them when I make films, but that is not the only thing. I also want to say something which I feel deeply, and which I feel I can connect with the rest of the audience.
I firmly believe that emotions are universal, and I know that when they connect with the audience, it works. There is no such thing as an entertaining or a serious film; there are good films and bad films. Good films will always find a vast audience.
No matter what as an artist that's always what you want to do, you want to connect to the audience, you want to be able to send whatever message it is that you're singing about, you want to be able to convey that - and not make them feel - you want them to feel it, you want them to feel what you feel.
I try to make films where the audience forgets the filmmaking and gets engrossed in the story as it unfolds. I don't want them to ever feel bored, or that they're being told what to think, or to feel depressed. I don't like films about victims - I want to celebrate brave survivors like Brenda and the wonderful women in the film.
The movies I make - the goal isn't a mass audience. They're not expensive films. So the attempt is to reach a much more limited audience - one would say an audience that enjoys films that challenge them emotionally and intellectually.
I want to tell stories which require something of an audience, by way of thought, argument, emotion, because I'm more often in an audience than I am a maker of films, and that's the kind of movie I want to see.
I want to try not to repeat myself. But then I seem to do it continuously in my films. It's not something I make any effort to do. I just want to make films that are personal, but interesting to an audience. I feel I get criticized for style over substance, and for details that get in the way of the characters. But every decision I make is how to bring those characters forward.
To put it simply, I'm not interested in making comfortable films, and I don't want to crush the audience's imagination. I want them to feel like they might have missed something.
I think the audience know which films are aimed at their pocket, and which films are aimed at their soul. There are a lot of films out there made by people who are genuinely trying to make a change.
I've done only things I've liked, and I'm happy that others have liked them, too. I hope it keeps going that way. But l would never want to do films which please just one set of audience; they should connect with everyone.
I personally enjoy theatre, but preferably I do films so that I can reach up to maximum audience. If you want to give a serious message, it will reach out to maximum people through films. But through theatre, you can hardly reach out to about 3,000 audience at a time.
My focus are only films. There is something special about films as when it is being played in a dark theatre, the audience is watching only you. Whereas in TV there are a lot distraction.
The audience for 'Lootera' is far less than for my other kind of films. Just because I pulled it off doesn't mean I will change my tastes. I love to watch masala films, and I love to sing, dance and say those larger-than-life dialogues. But whenever I get a chance, and I really feel the connect, I will do a performance-oriented film.
The big thing for me is to make films that you feel, whether you feel happy, whether you feel sad, whether you feel sick; it's to make the audience feel so that the next day they remember what they saw.
Indians can identify with the Indian sensibilities, and rather than taking something from foreign films, it is always good to make a movie which has been enjoyed by a certain audience or in a certain part of India and make it available to a larger audience.
If we make films only for the frontbenchers, we can't make money. Hence, we have to make it for a majority audience. As my films are mass films, I deal with emotions in raw form - they are not subtle. I don't mind being branded. That does not mean I like only those kinds of films.
I have come to make Hindi films to cater to a certain kind of audience, which looks for entertainment. I feel my strength here as a director will fail if I ever try something experimental.