A Quote by Margaret Heffernan

Very few entrepreneurs start their business on the back of market research. Instead, they have tremendous zeitgeist, honed by paying attention to where they are. — © Margaret Heffernan
Very few entrepreneurs start their business on the back of market research. Instead, they have tremendous zeitgeist, honed by paying attention to where they are.
You can only stare at a clown mask so long. After a few minutes it's no big deal anymore. So people start paying attention to the music instead of what the clown is doing, or what he is wearing, or how cool his spikey hair is.
The successful entrepreneurs on the free market will be the ones most adept at anticipating future business conditions. Yet, the forecasting can never be perfect, and entrepreneurs will continue to differ in the success of their judgments. If this were not so, no profits or losses would ever be made in business.
"(Big name research firm) says our market will be $50 billion in 2010." Every entrepreneur has a few slides about how the market potential for his segment is tens of billions. It doesn't matter if the product is bar mitzah planning software or 802.11 chip sets. Venture capitalists don't believe this type of forecast because it's the fifth one of this magnitude that they've heard that day. Entrepreneurs would do themselves a favor by simply removing any reference to market size estimates from consulting firms.
Accessing capital to start a business can be a daunting process, especially for entrepreneurs who start out with a great idea, but have no real familiarity with the business world.
Accessing capital to start a business can be a daunting process, especially for entrepreneurs who start out with a great idea, but have no real familiarity with the business world
I think the business of writing a great deal of it is the business of paying attention to your characters, to the world they live in, to the story you have to tell, but just a kind of deep attention and out of that if you pay attention properly the story will tell you what it needs.
The act of paying attention contains tremendous power.
I think we're at a really rich and fertile time in the zeitgeist about paying attention to diversity of all kinds - racial diversity, gender diversity, making room for a continuum that is more inclusive.
Sometimes during the day, I consciously focus on some ordinary object and allow myself a momentary "paying-attention." This paying-attention gives meaning to my life. I don't know who it was, but someone said that careful attention paid to anything is a window into the universe. Pausing to think this way, even for a brief moment, is very important. It gives quality to my day.
I think by paying attention to the feedback that you get on Yelp, you can very quickly integrate it into your business... The really savvy folks out there, they don't necessarily take anything negative personally, but use it as constructive feedback and adjust their business.
I was nominated as one of the most promising entrepreneurs by a business magazine a long time back. I worked in Telco way back in 1993 and then started my leather business.
Words hold tremendous power, and if we don't reclaim our language and start seeing people instead of 'militants,' drone victims instead of 'bug splats,' or natural splendor instead of 'green infrastructure,' then the voiceless are destined to be silenced forever.
Berkshire's whole record has been achieved without paying one ounce of attention to the efficient market theory in its hard form. And not one ounce of attention to the descendants of that idea, which came out of academic economics and went into corporate finance and morphed into such obscenities as the capital asset pricing model, which we also paid no attention to. I think you'd have to believe in the tooth fairy to believe that you could easily outperform the market by seven-percentage points per annum just by investing in high volatility stocks.
We never have business meals at El Bulli. If it's about business, you're probably not paying much attention to the food.
It's very difficult to consistently hit good iron shots if you get off to a bad start. That's why I'm always paying attention to my setup and takeaway.
Founders go wrong when they start to believe their business plan will materialize as written. I advise entrepreneurs to burn their business plan - it's simply too dangerous to the health of your business.
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