A Quote by Mark Crispin Miller

Like propaganda generally, advertising must thus pervade the atmosphere; for it wants, paradoxically, to startle its beholders without really being noticed by them. Its aim is to jolt us, not "into thinking," as in a Brechtian formulation, but specifically away from thought, into quasiautomatic action: "To us," as an executive at Coca-Cola puts it, "communication is message assimilation--the respondent must be shown to behave in some way that proves they [sic] have come to accept the message, not merely to have received it.

Mark Crispin Miller

Quote Topics

Accept Action Advertising Aim Assimilation Atmosphere Away Behave Being Coca-Cola Come Communication Executive Generally Like Merely Message Must Noticed Propaganda Proves Puts Really Received Shown Some Specifically Them Thinking Thought Thus Us Wants Way Without

Quote Author

Mark Crispin Miller
American - Journalist

Most of the time when there's a communication problem, it's because the message being received is not the message you want. It's not that they don't know what they need to do, how we need to act as a team, whatever. If you don't like the message, then you go say there's a communication problem.

Mike D'Antoni

[On political correctness:] Any intended message mattered less than the received message, and every received message could be interpreted in whatever way the receiver wanted.

Chuck Klosterman

The traditional model for a company like Coca-Cola is to hire one big advertising agency and essentially outsource all of its creativity in that area. But Coca-Cola does not do it that way. It knows how to manage creative people and creative teams and it has been quite adept at building a network that includes the Creative Artists Agency in Hollywood, which is a talent agency.

John Kao

When occupations come to us we must accept them; when things come to us we must understand them from the ground up.

Lu Yen-hsun

Coca-Cola remains emblematic of the best and worst of America and Western civilization. The history of Coca-Cola is the often funny story of a group of men obsessed with putting a trivial soft drink "within an arm's reach of desire." But at the same time, it is a microcosm of American history. Coca-Cola grew up with the country, shaping and shaped by the times. The drink not only helped to alter consumption patterns, but attitudes toward leisure, work, advertising, sex, family life, and patriotism.

Mark Pendergrast

Taoist chanting, Confucian chanting, Christian chanting, Buddhist chanting don't matter. Chanting Coca Cola, Coca Cola, Coca Cola … can be just as good if you keep a clear mind. But if you don't keep a clear mind, and are only following your thinking as you mouth the words, even the Buddha cannot help you.

Seungsahn

Coca-Cola is little more than sugar, some flavoring, and lots of (carbonated) water. It is largely indistinguishable from innumerable other brands of cola, yet people around the world seem to think that Coca-Cola is something and they are eager to ask for it by name and even to pay a premium for it.

George Ritzer

There is no reason for you to try to become like white people and there is no basis whatever for their impertinent assumption that *they* must accept *you*. The really terrible thing, old buddy, is that you must accept them. And I mean that very seriously. You must accept them and accept them with love.

James Baldwin

John declared that "Christ received not of the fulness at the first," but that he "continued from grace to grace until he received a fulnesss and thus he was called the Son of God, because he received not of the fulness at the first." Thus is it with us all. We must work out our salvation and exaltation by coming to this earth. Man must be born into mortality and live and die that he may continue in his progress toward eternal life and exaltation.

Alma P Burton

Rare almost as great poets, rarer, perhaps, than veritable saints and martyrs; are consummate men of business. A man, to be excellent in this way, requires a great knowledge of character, with that exquisite tact which feels unerringly the right moment when to act. A discreet rapidity must pervade all the movements of his thought and action. He must be singularly free from vanity, and is generally found to be an enthusiast who has the art to conceal his enthusiasm.

Arthur Helps

These films however, have ambiguity built into them, because it's too easy in film to make a strident work of propaganda or advertising, which are really the same thing anyway, meaning the message is unmistakable.

Godfrey Reggio

We've all felt anger. It can come when things don't turn out the way we want. It might be a reaction to something which is said of us or to us. We may experience it when people don't behave the way we want them to behave. Perhaps it comes when we have to wait for something longer than we expected. We might feel angry when others can't see things from our perspective. There seem to be countless possible reasons for anger….If we desire to have a proper spirit with us at all times, we must choose to refrain from becoming angry.

Thomas S. Monson

Every thought has the power to bring into being the visible from the invisible. It is absolutely necessary for us all to understand that everything we think, do or say comes back to us. Every thought, word or action- without exception- manifests itself [in some way] as an actual reality.

Ann Wigmore

I rinse my hair with Coca-Cola sometimes. I don't like my hair when it's washed - it's fine and limp - but Coca-Cola makes it tousled, like I've gone through the Amazon or something.

Suki Waterhouse

If thinking is like perceiving, it must be either a process in which the soul is acted upon by what is capable of being thought, or a process different from but analogous to that. The thinking part of the soul must therefore be, while impassable, capable of receiving the form of an object; that is, must be potentially identical in character with its object without being the object. Mind must be related to what is thinkable, as sense is to what is sensible.