A Quote by Mark Duplass
I never thought about branding when we were starting our production company.
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When I was starting, I was working with actors who came up through the rep system, and they understood the discipline required: you were never late for rehearsal, you were never not ready to go on, you were always prepared; it was about showing respect to the rest of the company.
When I was 16, my friends and I were all starting to think about what we were going to do with our lives, and I started picturing myself majoring in dance at college traveling around with a contemporary dance company, and it didn't excite me as I thought it would all those years. I was just thinking about the things that I loved most about dance, which was entertaining and telling a story, and that's when I kind of opened my eyes again to acting.
People thought we were crazy for starting a record company. They really thought I was shooting myself in the foot.
But I did mine through a production company. All the music I did, I gave to the production company. Then the production company would give the record company the album. I used to do all my albums like that. It was fantastic. But now, understand, I have never planned to do anything with these other tapes. The one that are released, like the Virgin Ubiquity you have there, I wasn't going to do anything with that music. One day, I was talking to this guy that owns BBE over in England, and I said I've got some tapes and stuff that you might be interested in, and he went berserk.
Well, a lot of things surprised me. There were things that I had never thought about, in my life. I never thought about how loud prison was. I've never thought about how your ears never really get a break from all this noise. That was actually replicated on our set pretty well.
Ultimately, strong branding is not just a promise to our customers,to our partners, to our shareholders and to our communities;it is also a promise to ourselves... in that sense, it is about using a brand as a beacon, as a compass, for determining the right actions, for staying the course, for evolving a culture, for inspiring a company to reach its full potential.
Company naming is a key part of the branding process, but it's subject to contrasting tastes and an illiquid domain name market that results in startups wasting their time during the branding process.
As soon as we started playing sports arenas, we thought how great it would be if we could instead play to 25,000 people in our own way - a way we can control it so there's not all kinds of company branding around the show - and do it in a way that celebrates the community.
ITV and the production company contacted me and asked if I fancied playing the role [of Maigret]. It took me a long time to decide to do it. In fact, I decided not to. I thought about it for some weeks, and thought 'perhaps not' and it went away for a while, and then it sort of came back. They said 'Are you sure you don't want to play him?', so I thought about it for a lot longer again, and eventually decided that I would.
I remember being on film sets when I was younger, and only men got to do the cool action movies. So I thought, 'Maybe I'll get to produce one day and get to do cool stuff too,' which is what happened when we did 'Charlie's Angels.' Starting my production company was a big turning point for me.
I definitely want to start my own production company at some point. I'm actually teaming up with Funny or Die to put together a TV show right now, that I can't really talk about because it's still in the very preliminary stages, but if it pans out this will be the first project under my production company, which I have yet to name.
I feel like everything we do comes down to how it looks. Even no branding is branding. For example, you had no face or image to put to my music at first. That was branding.
Financing for 'Shotgun Stories' was initiated with money from close friends and family. This is where the money to go into production came from. After production, a company called 'Upload Films' came on board and provided post-production funds and services. In both instances, people were taking a gamble on us.
I worked for a company called Population Services International, a social marketing company advocating healthy behaviors. We had a big branding campaign with celebrities to help educate about the proper use of mosquito nets, for example, to help prevent malaria.
Growing up, the major institutions were school and church. We were taught our culture was no good. We didn't have sundances. The last ones were in the 1940s and '50s. They're starting to come back now. Each reserve is starting to have a Big Lodge and a sundance ceremony. That's what's going to rebuild our people.
Microsoft is a much bigger company than Qualcomm - a much bigger company - and there were a few days where I thought, 'I don't know if I can do this. It's huge.' My job was to come into the company and grow new businesses, and I thought, 'I'm not sure,' but it's all worked out pretty well.
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