A Quote by Mary Dillon

I learned from McDonald's that we can do great things from a marketing and advertising perspective, but if the experience at the restaurant isn't superior, it might not matter.
I was making commercials. That's how I learned the craft. That was the marketing part of it: directing commercial for TV. It wasn't the most common thing to become a filmmaker in Greece. I started by saying I was interested in marketing and have a proper job in advertising and commercials. Basically, I studied film to learn how to do marketing, and commercials. As I studied film I learned I'd be interested in making films instead of commercials.
Although a great restaurant experience must include great food, a bad restaurant experience can be achieved through bad service alone. Ideally, service is invisible. You notice it only when something goes wrong.
Advertising has to be contextual, as the potential in 'push' marketing is fairly limited and is largely viewed as spam. Thus there is a need to get into 'permission' marketing and 'pull' marketing to deliver value to marketers.
One time, my ex-boyfriend and I were in Paris, and we went to this really fancy dinner. We weren't full after, so we walked from the schmoozy restaurant to McDonald's, and we finished our date at McDonald's. It was awesome.
Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
Great men are excellent topics of conversation, but the superior man, the superior men, the masters, the universal spirits on horseback, have to stop and search their memories merely to know who these so-called great men might be. And so the great man is left with the crowd, the worthless majority...for his admirers.
All the people who run agencies, all the important people in agencies have taken communication courses, marketing courses, advertising courses, and courses basically teach advertising as a science, and advertising is so far from a science it isn't even funny. Advertising is an art.
I believe that conventional marketing techniques are increasingly ineffective. Customers are hyped out. They have been overmarketed. They are becoming more cynical about the whole advertising and marketing process.
If you want to say you got to take a woman out to a fancy restaurant, I write songs about hey I'm not taking you to a fancy restaurant, I wanna take you to McDonald's.
There remains an experience of incomparable value . . . to see the great events of world history from below; from the perspective of the outcast, the suspects, the maltreated, the powerless, the oppressed, the reviled ---- in short, from the perspective of those who suffer . . . to look with new eyes on matters great and small.
I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.
The distinctions between advertising and marketing are blurring, requiring new roles and new forms of consumer-centric marketing.
The overall experience Skype provided was superior to other folks because of the underlying architecture and the ability to provide a superior experience.
I think a lot of people overlook the importance of the menu as a marketing tool and a way of communicating to the customer what the ambition of their restaurant is. Not only the typeface and the design, but what is it printed on? Is it cheap-looking? Is it the right kind of paper for that restaurant?
What it takes to do a job will not be learned from management courses. It is principally a matter of experience, the proper attitude, and common sense — none of which can be taught in a classroom... Human experience shows that people, not organizations or management systems, get things done.
When I started at Puma, you had a restaurant that was a Puma restaurant, an Adidas restaurant, a bakery. The town was literally divided. If you were working for the wrong company, you wouldn't be served any food; you couldn't buy anything. So it was kind of an odd experience.
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