A Quote by Maye Musk
It's been amazing to see how brands, magazines, and designers are focusing on real stories from older women.
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A majority of women's magazines feature women who do amazing things, but then the article focuses on how she ruined it with her shoes.
I don't know of any science writing going on in women's magazines, unless you count medical stories about things like breast cancer. I still think there's a huge problem about how we can actively engage a wider range of women. I'm not saying women must be a separate audience - I'm just responding to the reality that the majority of people who do read science magazines are male. That's not a value judgment; it's a statistical fact.
We should tell more young designers not to worry about what they're going to do with their design careers. They should start their own brands. Designers should create their own beautiful brands that can change the world.
I am expecting that consumers are going to continue and exert power and influence. The idea of radical transparency is something that few brands are taking advantage of now, and most brands fight it. I’d say that in 10 years the best brands won’t be those with the best stories, sort of made up fictional stories, but those that will give an accurate and real time picture of what they are doing in the interest of the consumer, in any given time.
Having done a lot of magazines, I'm very curious how big magazines handle big stories, and I was very curious to see how 'Time' and 'Newsweek' would handle 9/11. And I was basically pretty disappointed to see that they had chosen to show the photo we'd already seen a million times, which was basically the moment of impact.
My dissertation was on the idea of feminine-themed women's magazines, so like how the ideal woman is put across by women's magazines.
Market research shows that older women like seeing older women in ads, and that younger women do, too - because they see them and are not frightened of growing older.
If you go off into general-interest magazines, often women are being shoved aside into various ghettos that perpetuate the problem. Women's interests are specialized, they're secondary; they're somewhere over to the side of the serious work that's being done. Throughout history, there have been ladies' magazines, ladies' journals, and for years there have been women writers who would refuse to participate in women-only sort projects because of that stigma.
You can see designers and fashion people bringing in older girls to do their shows - I'm not even afraid to say 'older.'
I have been watching how Indian women are forced to do certain things, as the stories of sacrifice and devotion in mythology demand from them. And then there are inspiring stories about women like the Rani of Jhansi that offer women refreshing role models.
We need to hear stories from older women. There's a wealth of wisdom and real resilience there, but they're silenced.
What I really would like to see is more female stories out there. Particularly older female stories, because women are predominantly ticket-buyers.
You look at all the sporting companies out there. I won't name names, but we know who they are. Good brands and logos and things like that, and they have to start catering to real women. Even in how their sports apparel is designed, and the commercials - you want to look at a commercial and see yourself.
There's definitely stories I would like to tell; I'd like to see more films focusing on women's lives.
Those stories weren't being written at all - stories about women's inner lives and outer activism. We've come miles and miles, but we still don't have an equal rights amendment yet. We don't have equal pay yet. There's a lot of blind misogyny that's not personal, but institutionalized. We still have work to do, but even just looking at those old Ms. Magazines is a cool thing to do - to see how daring they were. They just went right into the belly of the beast.
There are older men with younger women but you don't see a lot of older women with younger men. There are some women who have been able to do it but not often.
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