A Quote by Michael Bay

I was talking to one of the writers about our target audience, and he was insulted that I used that term. But if you're given $60 million to make a film, you'd better know who your target audience is. That's who's going to pay back the bills you run up.
I never think in terms of target audience. I try to write what makes me laugh, so I'm the target audience. I guess I just hope there's another person in America like me.
By having a blog, you can make yourself very accessible to your target audience. You can leave comments open on your blog so you can learn exactly what your audience likes about what you're doing with your business and about what they think you should change.
New York is a spectacular place, and those who are jealous of the way we live our lives are always going to, you know, to strike out, and, you know, we're always going to be a target, sadly. London is going to be a target. You know, anywhere in the West, you're a target.
If your audience is young, it'd be youth culture, if your audience is older, it'd be older people, if it were senior citizens, it'd be senior citizen issues. So you try and hit the target audience.
I think everybody in news understands that the audience that watches for more than an hour is not your target audience - because those people are on life support.
An audience is the perfect thing to unleash venom and hate on. It doesn't necessarily mean you hate everyone in the audience but when you've got a so-called adoring mass in front of you, it's a perfect target for that kind of disgust. Sometimes you find yourself in a position where you're venting your disgust on an audience and a lot of them keep coming back 'cos they actually like that aspect. In a way that diffuses the feeling and you don't gel the same release.
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Never try to fit a target audience. Write what is true to the characters in their settings and the audience will find you.
My films have a bold interpretation. They are unapologetic about showing intimacy. Going by the number of people who come to watch my films, this is what our target audience yearns for.
We know that families and kids are going to be an important part of our audience, so we've always made sure that we've picked subject matter that was appropriate for kids. But I think if you try to target a movie to kids, you're going to fail.
I never had to worry about putting a target on somebody else's back. Usually, the target was on my back.
I wanted to make a film as an artist, and it's going to have to find an audience, you know. I don't know how big the audience will be.
Instead of shooting arrows at someone elses target, which Ive never been very good at, I make my own target around wherever my arrow happens to have landed. You shoot your arrow and then you paint your bulls eye around it, and therefore you have hit the target dead centre.
Planning is like "pointing yourself" in the direction of a target...no more than that. Let your power then redefine the target, and re-point you in the correct direction. Think of it like this: An arrow is never going to hit the target unless it's in flight. If you sit around and wait for God to shoot the arrow, nothing is going to happen.
The route to the target is more important than the target. We are going to go for the target, but we enjoy the route as well.
At the end of the process we called a market research company to find out whom the film was for or what was the target audience. We didn't have a lot of money to release the film, so in order for it to play in cinemas, which are dominated by films with much larger marketing budgets, we had to discover whom the film was for.
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