A Quote by Michael Brenner
There are three objectives for content marketing: reach engagement conversion. Define key metrics for each.
Quote Topics
Quote Author
Related Quotes
Without the right marketing metrics, you are shooting in the dark. The only way to know if things are working for you or not is those metrics.
The goal of content marketing is to create content that people actually want to read/view. If you're being blatantly promotional, there's a good chance your content marketing efforts are falling flat.
Leadership means forming a team and working toward common objectives that are tied to time, metrics, and resources.
If you look at the big entertainment industry and their pursuit of the bottom line profits in exchange for producing content and distributing that content and marketing that content to inappropriate audiences, that's a problem for me.
Both World War II and the subsequent Cold War gave America's involvement in world affairs a clear focus. The objectives of foreign policy were relatively easy to define, and they could be imbued with high moral content.
So you can see that if you direct that force at several objectives, it becomes divided, and each objective receives a fairly weak stimulus, which results in a slow reaction, or no reaction at all. Do you have a great, ultimate goal to reach that requires attaining lesser objectives along the way? Well then, let the many lie inactive and direct your force at the nearest or first; once you accomplish that, take up the next and so on.
Some critics have challenged what the return on investment is for engagement in social media. Others have complained that the metrics don't exist to demonstrate value.
I think one key part of doing more with less is to be more strategic, to realize what the objectives you're truly trying to accomplish are and then to drive with greater focus towards those objectives.
I was struck by the fact that none of the senators, basically, asked General [James] Mattis, "Well, General, how is it that we haven't won?" We haven't won anywhere, 'winning' in the sense of conclusively achieving our political objectives, however you might want to define those objectives.
Marketing is such a key issue; in fact, the marketing department is often involved in the approval of scripts now.
Content marketing is more than a buzzword. It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce.
Content marketing is the only marketing left
When you go after someone who has a deep ideological belief set that is contradictory with your own, it's conversion. Conversion is hard. Conversion is miraculous. We have entire religions built around the idea of conversion. Politics is not a religion. Politics is about persuasion.
The next evolution of content marketing is not more content; it's better distribution.
Content Marketing is all the Marketing that's left.
Share results (financial and key metrics) with the company every month.
